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  1. Paul Cooley
    July 6, 2012 • 12:34 pm

    This is great Lynn! A breath of fresh air compared to what I have been seeing others say. You are so right on with “A big part of online marketing is meeting your market where they are”… So very true.

    Thanks Lynn! :)

  2. Peter Lawlor
    July 6, 2012 • 12:54 pm

    Hi Lynn,

    Good stuff. I’m definitely moving in that direction. Gotta admit search engine traffic was easy. Anyway, in your list you mention “content marketing”. Here are my questions:

    1. Do you recommend submitting the same content on your blog for syndication now (i.e. EZA, ArticleBase, Scribd)?

    2. Or do you submit unique content?

    3. Or do you not bother with article directories?

    Thanks!

  3. Jeff Morelock
    July 6, 2012 • 12:59 pm

    In my business (firearms) google and other online companies are not very friendly, so I have learned and used the marketing techniques you mentioned to promote my online gunshop, so you’re right, you can’t rely on google.

  4. Gina Parris
    July 6, 2012 • 1:33 pm

    Hey Lynn, what do you think of Onlywire for who-knows-what? I know its terrible, I have an account that my VA used to use to bookmark posts all over the place, but I don’t even know if it’s effective at all. (I no longer have the VA, but I”m not sure how to end my subscription to onlywire.)

  5. Debra Lloyd
    July 6, 2012 • 1:34 pm

    Lynn you hit the nail on the head here, Google is in the business of delivering the most relevant search results based on quality of content in order to sustain their business which is funded by advertising sales. So they will never be done updating. All the updates are ultimately aimed at reducing the benefits of trying to ‘game the system’. Play by the rules and you’ll be fine, play in offense and don’t wait or look for the easy way out – that’s where real success online lies and really where it always has.

    Do you have a post that speaks to your favorite Press Release services?

    Cheers,
    Debra

  6. Sue Painter
    July 6, 2012 • 1:45 pm

    I could not agree with you more! Just do your thing well and forget about trying to please Google, which soon becomes your entire job! Great tips, Lynn.
    Sue

  7. Tawnya Sutherland
    July 6, 2012 • 2:28 pm

    I so agree with you Lynn. Businesses online should quit worrying (which is a ton of wasted time btw) about “how to trick” Google into ranking high and worry more about catering to their end users, their customers/clients. Get out their and engage and start developing relationships with your target market. I’ve always said TRUST = BUY online so start building trust with your end users and eventually you’ll see the $$$ come in.

  8. Angie
    July 6, 2012 • 3:00 pm

    Hooray! So many people these days are worrying way too much about Google/rankings, etc. Although I still think it’s great to keep an eye on your stats (I look at weekly for potential key phrases people use to find me) and monthly I look at my numbers. I do this because my best success so far has been connecting via social media and brands sometimes want to see stats when they want to advertise with you, etc.

    I like affiliate marketing but right now my best income is through different types of advertising which comes from getting out there and building community. Exactly meeting my market where they are!

    I challenge others to get out there and connect with brands and others in your niche and if you are consistent, you’ll truly see how beneficial it can be. Then you don’t have to worry when your Adsense and other affiliate income drops because you’ll have other options that most times pays more anyway lol

    On your list above, list building is something I need to work on. I don’t find forum marketing to be a good use of my time anymore so I limit that but I am going to work on doing more guest blogging and the other ideas you mentioned.

    • Jedha
      July 6, 2012 • 3:54 pm

      I might have to take you up on that challenge Angie :) I haven’t done any work with brands or tried very hard to connect with other market leaders in my niche…good idea.

  9. Jedha
    July 6, 2012 • 3:53 pm

    A great reminder thanks Lynn. I’m just working through this process right now, not giving up, but pushing on and marketing my business :)

  10. Pat
    July 6, 2012 • 6:18 pm

    Can you explain leveraging your competition?

    • Tiffiney Cowan
      July 8, 2012 • 2:16 pm

      Yes please, that was confusing to me too! :)

  11. Rachel Young
    July 6, 2012 • 6:26 pm

    This is SO true. It’s a lot like that saying, never put all of your IM eggs in one basket. You don’t want to be totally dependent on Google. Oddly enough I have been having a lot of luck with Pinterest lately, it seems that people love pretty pictures;)

  12. Noir
    July 6, 2012 • 6:52 pm

    I learned this the hard way with experiments that see my traffic suffer. I used to believe Mr Goog is the only way to go but now I second every word you say in this post.

  13. Regina Smola
    July 6, 2012 • 7:04 pm

    Thanks Lynn! It’s so hard to keep up with all the changes.

  14. Cipto
    July 6, 2012 • 8:17 pm

    At first, I really worry about Google Update. After I read your post above, I understand that working naturally with active promotion in any kind of strategy is the best way. I would like to know more detail about viral marketing that you have mentioned. Thanks.

  15. james samy
    July 6, 2012 • 9:18 pm

    Good day Lynn,

    I am honored to be here and learning from your post. This post alone makes me think that working with your advice will bring me to a level I do not have worry about Google or Facebook or whatever.
    You have instill in me a new chapter to start on!

    Thank you Lynn for giving your best always for all of us here
    Best wishes from Singapore

  16. Garry Woods
    July 6, 2012 • 11:18 pm

    hi Lynn,

    Its me Garry Woods, hi hope every thing is going well for you, I am just enquiring if you could give me a little help as I’m seeming to be having a little trouble trying to work out how to set up my auto Responder with aweber, to start my first list, with out any subscribers to start with how do I get it going.

    Thank you in antisipation. Garry Woods.

  17. Leon
    July 7, 2012 • 12:21 am

    G’day Lynn:

    Thanks for another succinct post. You’ve made it pretty clear that just putting up a reasonable looking website and basic SEO doesn’t cut it anymore.

    But as a newbie entering my senior years, I’m finding it tough to be an agressive marker. Just as I pat myself on the back for the progress I’ve made, I read that my accomplishments ain’t good enough.

    I’m on the ropes, but time to put my head down and come out swinging.

    List building, at this stage, does not seem relevant to my Amazon site, and I don’t get what is meant by “leveraging my opposition”.

    But I guess I can start moving foreward by learning how to use Facebook and Twitter, which I have been avoiding.

    Keep up the good work.

    Cheers, Leon

  18. Missy
    July 9, 2012 • 11:16 am

    Am working on all of the above and have decided to get rid of some of my sites and start a few fresh clean ones. With security measures in place, and a whole new game plan.

    Since it’s the middle of the year, now is the perfect time.

    Cheers,
    Missy

  19. Shane
    July 9, 2012 • 3:46 pm

    Totally agree with what you said there Lynn. It almost seems that people completely forgot how to market their business once Google made some much needed changes. Then people began floundering around trying to find the next “trick” to get on the 1st page of Google. Nonsense.

    If you have a product that is worth selling, then you need to be where your prospects are. It’s always been that way and it always will be that way. So if you are selling baby products, then you should be on every mommy blog under the sun. And if you sell make money from home products, then you should be on every marketing blog under the same. You can guest post on those blogs and buy advertising.

    And now with Web 2.0 (social media), you can simply “hang out” with your prospects. Just remember, social media sites are like going to somebody’s house for a barbecue. Nobody wants to hear your Amway pitch. They just want to know YOU.

    List building is still the best way to earn money online. No matter what you sell. You can buy solo ads in any niche. ANY NICHE. So there’s no excuse not to build a list. No matter what you sell.

    And when it comes to SEO…nothing really changed. Think about it. You still need your H1, H2, H3 headers. You still put your keyword in the picture. And you still pepper your keyword in your post. Then you submit your post to all the social media outlets and to your list. The basic fundamentals of SEO haven’t changed. It’s just the loop holes have been closed, that’s all. So what if getting the top spot of Google is a litter harder now? Just buy ads on your competitor’s sites and leverage their rankings.

    Good Lord, you can even buy ads on FoxNews.com and CNN.com. You can buy ads on Google and Facebook. You can buy ads on nearly every magazine site and you can buy ads in nearly every Ezine.

    And if you ask nicely and pay a pretty penny, you can even buy ads on Lynn’s site.

    Oh, but wait. That would entail investing in your business and using your marketing skills.

    Well…good! That’s what you’re supposed to be doing anyway :)

    Happy marketing folks!

  20. Roger
    July 10, 2012 • 5:47 am

    Can you explain leveraging your competition?

    • Shane
      July 11, 2012 • 12:04 pm

      One form of leveraging your competition is simply buying ad space on their website. If they are #1 on Google why not rent space on their site and “borrow” their traffic? This is one of those “ninja” tricks not many people talk about. But it’s totally effective. Good luck.

  21. Ruth P
    July 10, 2012 • 7:37 am

    It’s so crazy, but WHY didn’t we all think this before? By “we”, I mean those of us – a lot of us – who relied 100% on Google. I know there are many who didn’t, but there is such a huge group of people who didn’t, me included. These updates have actually been a blessing because they’ve opened my eyes, and many other people’s too. This is a great post and a must-read for any marketer.

  22. Ashis Bhadra
    July 11, 2012 • 4:58 pm

    Thanks Lynn, for outlining some great marketing ideas.
    While others are in kind of “panic-mode” about Google updates, you provided with some real strategies of building and marketing an online-business! Great!

  23. The Great Gordino
    July 12, 2012 • 3:45 pm

    Hi Lynny,
    I often get people telling me I’m crazy when I say you can often get pretty much all the traffic you need without google.

    Well, I often get people calling me crazy for lots of things, but this in particular!

    You’ve hit the nail on the head, and a great list of ways to get that traffic, actionable and logical, which heaven forbids, actually build relationships with followers!

    And people wonder how you got to your level – by using that list, adding the newer ones as they came along!

    Good stuff,
    Gordon

  24. Kater
    July 16, 2012 • 3:50 pm

    I’m having a “shock and awe” moment. I cant’ believe that Google isn’t responsible for marketing my stuff! Just kidding, but thanks for pointing out that it’s rude to totally drop SEO consciousness. Kater


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