Guest Post by Bruce Hoag
If you have been involved in online marketing for any length of time, then you will know that writing fresh, unique, and quality content for publication is the fastest and most reliable way to get traffic to your website.
Perhaps the easiest way to do this is by writing articles and then submitting them to an article directory, such as Ezines.com.
This particular directory ranks high in the search engines and also enables you to tell your followers in Facebook and Twitter that you have just written something new. But, you must write a lot of them in order to get a sufficient number of readers.
A much more effective way is to write a blog post for someone who already has a devoted group of followers in your niche. This activity is called "guest blogging."
Because it is so effective, it's also much more difficult to have your posts accepted by the blog host. So I want to help you to write posts that will increase your chances of publication in other people's blogs...
I want you to imagine that the blog host is the editor of a newspaper of magazine that has a large circulation. And I also want you to imagine that you've been given your own syndicated column. That means that you'll be writing articles that will be read by people who live all over the country; and in fact, anywhere that the paper is sold.
As a journalist, who will have a regular readership. How will you approach your column? How will you make your articles interesting and thought-provoking? And how can you improve your chances of getting the editor to publish what you write?
The answer is to think in terms of a series of articles, or a series of ideas. You have one big, main idea, and then you write about all of the parts in a sequence so that your readers gradually understand that topic.
I can tell you from my own personal experience of writing hundreds of articles online and a dozen for a regional newspaper that it's much easier to write a series than it is to think about just one topic at a time. That's because this approach enables you to take a large topic and break it up into smaller ones. The advantage here is that it removes the temptation to try to say everything that you think is important all at once.
You have to remember that while the most popular blogs have regular readers, few of those readers will have read and digested everything that's ever been posted on it. And so whatever you write wil contribute to the collective body of information it contains.
You do exactly the same thing when you write a guest post. The blog host is the editor. The blog is the newspaper or magazine, and it has a main theme. That theme forms the core around which all of the posts have been written.
That's beneficial to you because it means that just by reading some of the published posts that appear already, you can get a feel for the type, length, and depth of material the blog host wants.
You may find the idea of writing a series a bit mind-boggling the first time you do it. Don't let that put you off. The most prodigious writers all had to start somewhere. You'll just have to trust me when I tell you that it gets easier with practice.
So, as a new, or even an experienced guest blogger, you're homework is to find a blog that interests you, read some posts until you understand the central theme, and then list the topics that you think would make a meaningful contribution to it.
Bruce Hoag, PhD, CPsychol, AFBPsS
Work Psychologist & Business Mentor
Get my new eBook, How to BE an Entrepreneur, available from http://www.howtobeanentrepreneuronline.com
When you've done that, then you'll be ready to start writing.