Following up with your customers is vital to your online business, and Aweber is now making that process easier for merchants that use their services. Aweber provides an all-in-one mailing list manager that allows you to manage unlimited mailing lists, newsletters, autoresponders, blog notification lists and more.
You can easily integrate your Aweber account with your shopping cart to set up an automated follow-up series or traditional mailing list for your customers. You might use this for customer service, backend sales, ongoing tips or communication - or any type of contact you might want to make after the sale.
It’s a well-known fact that you will get more referrals and sales from your “warm list” than you will by any other marketing strategy. 
You can get more information in their new series of “how-to” articles that show how to set your AWeber account up with your online shopping cart:
Aweber offers a Free Trial if you would like to test-drive their services. They are the industry leader in mailing list management and email marketing services. I use them myself, and can highly recommend them to anyone who needs a good follow-up system!
Tags: aweber, email marketing, mailing list, email list, newsletter, autoresponder, paypal, clickbank, backend sales, customer follow-up
4 responses so far ↓
Sandra // Dec 26, 2006 at 10:54 pm
I’ve used Aweber for several years and like their system. I have used the paypal integration as you described here. However, I don’t use it anymore with shopping cart follow up.
Aweber requires double opt-in for subscribes from paypal and this causes problems for customers trying to get a digital e-book download after purchase. There are ways around it so it is workable, but I still find the double opt-in unprofessional for customer follow up.
I use 1ShoppingCart and the autoresponders included with the account instead.
Lynn Terry // Dec 29, 2006 at 11:52 am
I understand what you’re saying. What I would recommend is that you customize the confirmation message that requires them to click the link by letting them know what to expect from the process.
Carrie Wigal // Apr 12, 2007 at 8:55 pm
Oh, Lynn, I can’t believe I didn’t read this before today! I’ve been wanting to do something like this but had no idea how. Of course I made up my own makeshift solution but gave up after a few months because it wasn’t very automated (it required me to manually input all sorts of data into separate aweber lists and keep my fingers crossed that people would confirm the subscription…ugh!). Thank you SO much for posting this! Ya know, I specifically searched your blog to find out how to do this very thing. I wasn’t sure you’d have something, but I’m so glad you did. You’re the best.
Lynn Terry // Apr 13, 2007 at 6:26 am
I am glad it was helpful to you, Carrie - that will make your work SO much easier!!
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