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Guest Post by Jeff Herring
Content creation and content marketing are great methods for building your online business, and dramatically increasing your reach.
But you don't just have to take my word for it. A recent issue of Entrepreneur Magazine had this to say about content creation and content marketing:
When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today's business-to-business entrepreneur. -Entrepreneur Magazine
Think about that: bigger than print, radio or television. Bigger than SEO marketing or PR. Don't you want your share of the prospects and profits from content creation and content marketing? And since you do, there are three reasons you need to be able to create your own content (at least in the beginning)...
1. People Are Attracted to YOUR Voice
Whether you have a golden voice made for radio or just the opposite, people are attracted to your voice. Because what I mean by "your voice" is the unique way you approach problems. People come on the internet searching for solutions to their problems. When they hear your voice - how you approach and solve problems - they will be drawn to you like magnet.
2. No One Else Can Deliver It Like You
Here's the good news and the reality (nice when those two go together): There are more people out there, eager to hear your message, who can only hear it in your voice, than you can ever get to in your lifetime.
No one else has your unique perspective, life experience, knowledge and wisdom. No one else. And there are people out there who need to hear your unique message, who can only hear it from you. Not getting it out to them is selfish.
Create your content and get it out to the people that are searching for it!
3. You Must Learn To Do It Yourself
In the beginning of your business, like so many of us when we began, you will have more time than money. Use that time to learn how to quickly and easily, and with impact, create your own content whenever you want or need. Later, when you have more money than time, you may want to outsource some of your content creation. Then you will know what to look for when you are looking for someone who can "write in your voice" - which is very hard to find.
So there you have it: three reasons you should write your own content. At least in the beginning! And even when you use templates, outlines, PLR and other "content helpers"... make sure you give it your own twist.