Driving Traffic To A New Website

 

Traffic Question #2
from your traffic questions

A Noni Mouse asked:
What is the best and cheapest way to get lots of people to your website if you have no people to email your link to and you don’t want to spam?

Matthew Bagley asked:
What is the best way of increasing traffic flow to your website free of charge?

10 Free Ways to Drive Traffic To A Brand New Website

Once you create a website, the next step is to get traffic! But how? You dont have an email list yet, so you cant use that method. And you dont have bottomless pockets for paid advertising. Should you just sit there and wait for people to find your new site? Certainly not! Here are 10 free ways that you can drive targeted traffic to your new website…

  • Article Marketing
    Write 3 articles that are related to the topic of your website. Include a brief bio and link to your website at the end of the article. Submit each of these articles to article directories, and also to webmasters and ezine owners that rank well for your keywords.
  • Forum Marketing
    Do a search on Google for keyword+forum. If you have a pet related site, for example, search “pet forum” (without quotes). Find the top 3 forums in your niche and join each of them. DO NOT SPAM, but do set up a profile (and signature, if allowed) and post an introduction. Get involved in each of these 3 forums by posting at least one thread or response each day. This will help you gain exposure in your target market, and people will naturally be interested in your related website.
  • Yahoo! Answers
    Go to http://answers.yahoo.com and find questions related to your niche or website. If you can provide a legitimate answer to their question, you can include your link as the resource or reference URL. Again, without spamming, if you can contribute to the community you will interest them in your related website.
  • Viral Marketing
    Write a Report that would be of great interest to your target market, and sell it cheap. Include your bio and information about your site within the report (briefly in the Introduction, and fully in the About The Author section at the end). Offer 100% commission to Affiliates, and you will have all of your competitors sending traffic to your website for you. To make this super-easy, you can get the instructions and the script to do this (here) for only $7 – it’s well worth it ;)
  • Social Networking
    Set up profiles at popular social networking sites like MySpace, Facebook, Ryze.com etc. Network with people in your niche and get established on these sites with a customized profile. It is very easy to grow your network, and people who are interested in what you offer can find you easily. If you can use “photo marketing” to your advantage (cute pet pictures for a pet site, for example), include Flickr.com in your networking list as well.
  • Blogging
    Blogging can be considered another form of Social Networking, and enough so to be considered a stand-alone marketing technique. You want to set up a blog that is directly related to your website’s topic, and post content to it frequently (3-5x/week minimum). If you have a pet store website, for example, you can create a blog on Pet Tips (dog grooming, dog training, etc). For detailed tips see Social Networking in the Blogosphere.
  • Press Releases
    You can write and submit a press release free of charge. While some websites charge to publish your press release (and this may be worth the investment!), many also offer a free submission option. You want your press release to be newsworthy, so you choose your angle carefully. Do a search on Google for press release tips.
  • Search Engine Marketing
    Learn all that you can about SEO (Search Engine Optimization) and take the necessary steps to optimize each of your web pages. It is not complicated or impossible, but there is a lot of mis-information out there about search engines. I can help you with this personally if you like (free) at my discussion forum – look for the SEO section.
  • Get Links!
    Submit your new site to appropriate directories, and get it listed on niche resource pages. Link farms and exchanges on “link pages” are a waste of your time, but do seek out quality linking opportunities. You want a variety of links pointing to your site, not only to your main page but also to internal pages of your site as well.
  • Funnel Traffic From Other Sites
    This strategy may require a little creativity, but you want to consider ways that you can funnel traffic from popular websites such as: craigslist, ebay, youtube, wikipedia, etc. These are very popular websites that are established and bursting at the seems with live visitors. Think of ways that you can add something of value, and (without spamming!) lure these visitors to your website.

Use these 10 strategies as your initial Action Plan. Once you complete all 10 steps, go back to the first and begin again. Consistently marketing your site in a variety of ways is the key to gaining exposure and getting a consistent flow of traffic into your website!

Have a question about Website Traffic?
Post it here: Traffic Questions!

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66 Responses to “Driving Traffic To A New Website”

  1. Lynn just stumbled across your article – excellent job! I have taken a keen interest in SEO as it benefits my business greatly as a Realtor. I do many of the things you mention. Blogging of course does a lot for ones online presence.

  2. Lynn, Thank you for this article. It is easy to understand and follow. I have missed a few steps in my own efforts, so this is a great resource for anyone looking to get traffic to their site without buying expensive products that promise a magic button of success.
    Clay

    PS: I wrote an short blog post about increasing page rank that compliments this post and included the link in my names hyperlink above.

    Follow me @ClayFranklin on Twitter.

  3. As I am scanning your site I am sure learning a lot. Some of the info is very enlightening to say the least. Maybe you could write another post that explains how to our links added to “link resource pages”. It would be great info to have.

    Thank you.

  4. Gary says:

    Startup Blogs especially have problems getting traffic and receiving comments on their blogs. When you started this blog you proberly also had a tough time receiving traffic and comments on your blog, right?

    From which source do you generate most of your traffic from?

    Thanks.

    • Lynn Terry says:

      I use SEO & Social Media to generate the majority of my traffic. My two best sources are Google & Twitter. You can download SEO Fast Start free at http://www.seofaststart.com to learn SEO (search engine optimization).

      Of course, SEO includes doing other things in the list like forum marketing, article marketing, etc.

      Follow me @lynnterry on Twitter.

  5. john says:

    Thanks for the nice guide. I have also looked into exchanging trackbacks but for some reason it isn’t that effective..
    I bought a fairly expensive piece of software that enables me to locate sites similar to mine, I then add links to them on my pages, send trackbacks and hope they publish them but I am getting one successful trackback every 30 submissions.
    It means I then have to go back to my site and take 29 links out of 30 off.. it’s a lot of work for nothing.
    You’d think people want to exchange links with similar sites but nope..
    This is also a recipe site I was testing it on, hardly a money making venture.
    Also after a while they take my link off so I am left linking to them for nothing.
    The net seems to have become a cut-throat place.

    • Lynn Terry says:

      I actually use the trackback method quite successfully, though I have not invested in any software for that purpose. I’d be interested to know which software you’re using.

      It works best when you link to highly relevant posts with a descriptive paragraph about that post, as it relates to your own…

      Follow me @lynnterry on Twitter.

  6. These are all great sources of traffic especially blogging. The SEO benefits of all of these places mentioned is also great. Finding good niche blogs that are do follow will also add some good link value over time.

  7. john from Lapeer MI says:

    What a great checklist this is, thank you. I found a few tips I need to work on. Now I’m off to read your other posts!

  8. Nice blog you have here. I’m perusing Google University to learn about driving targeted taffic to my blog. I currently rep an MLM opportunity in domain names, and I’m truly interested in having fun and making money on the internet. I LOVE to create…love to write, love to learn the tools that allow me to create online…creativity and connecting with others drives my will for success online. I appreciate your information. It’s inspiring.

    Follow me @overpowerradio on Twitter.

  9. [...] Targeted traffic is also very important for any new website. Here are 10 free ways to derive traffic to a new website. As much traffic comes to your website there are possibilities for conversions. These days social [...]

  10. Traffic to your site is a must. I have really been researching the article submission route. I love to write about real estate so I think it would be a fun way to create more traffic. I am always on the look out for new creative ways to drive traffic as well. I appreciate the yahoo answers tip. That is a new one I have never thought of.

  11. ian says:

    Great post i will be using the hints layed out in your post many thanks

  12. Andy says:

    Driving traffic to a new website can really put your SEO skills to the test. But here’s what I really love, there are tons of effective marketing tools out there and you will never run out of options. Some of these great tips were discussed here and two of my favorites are article marketing and blogging. Blogging is a great marketing tool. Selecting the right keywords is extremely important for SEO. Some minor tips for bloggers: you have to be interesting and unique so that people will feel their time wasn’t wasted while reading your post. Eventually, you’ll gain loyal subscribers who may become potential buyers to your online business (if you have one) and before you know it, your business is up and running.

  13. thanks for this… the fact that building your network and establishing takes awhile…it would help if people will actually have the patience to wait… some feels that you get traffic in 24 hrs just because you have a website…i most often encounter this with people who owns a website that i have to keep saying… “we don’t have content” to drive traffic… that’s just one reason why a blog goes hand in hand with a website

    Follow me @jeffersonfaudan on Twitter.

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