Follow Along As We Discuss Choosing a GOOD Affiliate Niche...
I first met Vera Raposo online around 9 years ago, and I had the opportunity to hang out with her in person while I was in Vancouver a couple years ago. For as long as I've known her, she's been a serious entrepreneur type.
Vera has seen success both offline and online, and she's tried a number of internet business models such as buying/selling websites, advertising sales, selling information products, writing, coaching, affiliate marketing and more.
She's decided to make a shift, and focus ALL of her efforts on Affiliate Marketing, and she asked my advice on choosing an affiliate niche. We decided to have this conversation publicly so you could follow along.
"Out of everything that I have done, I really love affiliate marketing the best. I don’t have to create products, fulfill orders or manage clients."
Like Vera, I've had my hand in a number of offline and online business models over the last 16+ years. From the beginning I integrated Affiliate Marketing into my business models (even offline), and it was the one thing that really stood out to me. It required the least investment, and the least work, for the highest return. Which is why I ultimately became a full-time affiliate.
That's not to say that being an affiliate doesn't require a serious investment of time and energy. But as Vera will agree, there is much more freedom & flexibility than with other business models. You don't have specific hours, your time isn't consumed with meetings and phone calls, you don't have to invest time/money upfront in creating or manufacturing products, etc.
It's also not limiting at all. You can always add products or services to your affiliate based business to better serve your market and dramatically increase your revenue. It's not required, but it IS an option - which is great!
Vera is changing to an all-affiliate business model for the purpose of "lifestyle design" - to earn more, stress less, and enjoy life.
Affiliate Marketing is "work" just like any other online model, but the affiliate niche you choose can make a HUGE difference in your quality of life.
There's GOOD money in Affiliate Marketing, but there are other great benefits too, which is why "choosing the right niche" is SO important!
"My plan is to start in a new market and hopefully something that will help me personally in my life. Do you personally see a difference in your income when it’s a topic that is actually helping you since you’re more emotionally invested in it?" -Vera
Definitely. I always advise people to choose a niche they're passionate about, or extremely interested in. Otherwise you'll find yourself bored, and your business (or blog) will suffer for it. As a rule of thumb, if you can't see yourself talking about the topic on a daily basis - with enthusiasm - it's not the right niche for you.
Here's the cool thing...
The affiliate niche you choose has the potential to take your life in the direction you most want. Let's say you have a fascination with RC Helicopters. It's an expensive hobby, but if you had the time and money you'd tinker with them all day long. You'd hang out with other RCH enthusiasts, attend RCH events all over the world, and basically spend most of your time building and flying and talking about them.
So you create an affiliate blog all about holiday ornaments so you can earn enough money to live your "RC Helicopter" dream. Right? Wrong.
You create a blog about RC Helicopters! Even if it's just an interest, you can start a blog as an "enthusiast" (you don't have to be an expert) and share everything you learn along the way. Other people who are interested in getting started will really appreciate what you learn & share. Potential buyers love to hear from real people, not just merchants, and they're interested in your personal experience - because it helps THEM avoid wasting money, and make smart buying decisions.
Now that you've started your blog, you get to spend all of your free time doing exactly what you want to be doing. Even if you can't afford RC Helicopters in the beginning you can share cool videos, talk about upcoming events, let people know the best deals you've found online, and as you get set up in the hobby yourself you can share all the details with your readers.
Building up a strong readership will put you in a position to ultimately attract advertisers, potentially get free products to review, or a "press pass" to RCH events, etc. Now your blog is funding your hobby! Not to mention your "work" is FUN. And of course, done right, most of your "hobby expenses" are now tax deductible.
That's just one example. You have to find the right niche for YOU...
* How would you spend your life, day in and day out, if time & money weren't an issue?
* What's the one thing you most wish you could do, but never seem to have enough time to get to it - or feel like you could never afford it?
* If you could pick something to get a free lifetime supply, because you WANT it (not because you need it), what would you choose?
* If you were given 10 hours a week and a bottomless bank account to start a new hobby, with the condition that a television crew would follow you for those 10 hours every week, which hobby would you pick?
Those are some great starting points for you to brainstorm the ideal niche for you. Grab a piece of paper and just jot down every idea that comes to mind. Even if they seem silly! You can research your ideas and narrow them down later, but start by considering everything.
I look forward to seeing what Vera chooses for her affiliate niche, and helping her through the process. Hopefully this will prove helpful to you as well. If you have any questions along the way, just leave a comment below.
p.s. You can see Vera's original post here. I'll add a link here too when she replies, so follow along as we keep the conversation going! (You can subscribe by email below)