Comments on: The $7 Craze, Viral Marketing & The Big Debate Between Devaluation and Price Inflation…

By: Must Read Blog Posts Meme | A Tale of 2 WAHMs

Must Read Blog Posts Meme | A Tale of 2 WAHMs — Sat, 15 Sep 2007 22:04:17 +0000

[...] The $7 Craze, Viral Marketing & The Big Debate Between Devaluation and Price Inflation What is an Ecourse? 3 Powerful Customer Follow Up Strategies 7 Surefire Tips that will Make You Money Online More Targeted Website Traffic That You Can Handle [...]

By: Marie R Ferguson

Marie R Ferguson — Thu, 30 Aug 2007 00:41:52 +0000

I totally agree with you. When a customer purchases my book, “Breaking all the Rules: How to Rent Your Vacation Home” they also recieve a copy of my Welcome Book. I think that is a pretty good deal when you can get two great books for the price of one. Along with that I offer free advice for their rental properties and a free property listing. So, Yes, I do agree with you.

By: Harry Potter

Harry Potter — Wed, 22 Aug 2007 10:51:21 +0000

Great stuff. i’d heard about this before but wasn’t too clear on it. It’s given me more confidence in the $7 thing.

By: Anita

Anita — Wed, 22 Aug 2007 10:48:13 +0000

I’m not surprised you hit the nail on the head once again Lynn.

As I read this . . .
The argument that some people make against the “$7 Craze” is that low-quality products are being thrown together and sold for $7 or $10, polluting the information landcape.

This was running through my mind before I even read it:
Truth be known, this same phenomenon ocurred with $47+ products, and has for years.

So, just because it has a $47 price tag or even $97, that means it’s good? Oh I so beg to differ. I have a real problem with things that cost this much – mainly if I don’t know the writer. I’m not going to say I’ve not bought because of this because I have … but you can be sure there was a damn good sales page involved.

As you’ve already been able to prove, the average “freebie seeker” is just that … someone looking for something for free. Which of course isn’t always a bad thing but … that also means they usually don’t buy a thing either.

Selling your “lead reports” (that’s what I like to call them) for a low price gives your customers a chance to get a feel for what you have to offer.

Alrighty, off my soap box and down rambling now. Great discussion!

By: Rob Sellen

Rob Sellen — Fri, 17 Aug 2007 22:29:38 +0000

Great stuff and bang on the button…as usual!

By: Anthony

Anthony — Fri, 17 Aug 2007 20:59:19 +0000

I for one am very glad someone has had the good sense to start the $7 dollars secrets. In my mind it make a whole lot of products more available to all of us. I would never think of paying $47-$197 for a digital product I would not even do it in real life with a real book unless it was very very special or it was a textbook I needed for some course. I think it is a great thing and long may it continue

By: Glessie

Glessie — Fri, 17 Aug 2007 19:29:21 +0000

I too think there is no way the $7 report can hurt the market.These reports can be very informative and helpful . There must be a place for everyone to thrive in the marketplace.Start small and grow big.

By: Heather

Heather — Fri, 17 Aug 2007 19:28:27 +0000

I agree this is good for the market. I’ve seen so much garbage out there selling for $47 and a lot more. I’m coming out with an ebook in a couple of weeks and I’m so excited about it. And this is not the Internet Marketing field but I bet it’ll work just as well.

By: Lynn Terry

Lynn Terry — Fri, 17 Aug 2007 17:06:31 +0000

Great minds think alike, they say

By: Stephanie

Stephanie — Fri, 17 Aug 2007 16:15:00 +0000

I’m going to have to quit reading your mind. I was thinking about this exact topic before getting online this morning and trying to think of a post for it.

By: Jimmy Adames

Jimmy Adames — Fri, 17 Aug 2007 14:59:17 +0000

Hello Lynn.

I bought my first $7 report from the man himself Jonathan Leger and it gave me hope that there was a place in this business for the little guy so I agree with you 110%

Jimmy A.

By: Diana Ratliff

Diana Ratliff — Fri, 17 Aug 2007 14:27:27 +0000

I too have just begun using $7 reports – the link attached to my name is to two new $7 reports about business card design and marketing.

The concept makes a great deal of sense to me and you explain it very well, Lynn.

It is also a good way to inject new life (and profit flow) into older products, or those that have not done well in the past. I am actively working on $7 offers to coincide with most of my main products.

Diana

By: Lynn Terry

Lynn Terry — Fri, 17 Aug 2007 13:14:31 +0000

Agreed, Denise – perhaps a classic case of a market correcting itself!

By: Denise

Denise — Fri, 17 Aug 2007 13:07:44 +0000

Hi Lynn,

I couldn’t agree with you more. It’s much easier to get a first time buyer with a lower cost report than with a higher cost one. And, like you said, a list of buyers is worth more than a list of people who got a freebie.

As for devaluing the market – well, perhaps it’s time Internet marketing products were a little more “budget friendly”. That’s not to say a 100+ page ebook isn’t worth $47 – $97. I think it will just ensure that marketers who want to sell their products in that price range will create products that are truly worth the price.

Denise