Advanced Marketing Institute has a cool free tool that will analyze your headlines. The results they give you are an EMV Score, which stands for Emotional Marketing Value. This is a neat tool to use on salesletter headlines, email subject lines, the ad titles in your ppc ads, etc…

Liz Tomey and John Hostler have joined together and opened a new website offering a FREE Resell Rights Tutorial. This is not a short report, but rather a complete step-by-step system…

Last week I was talking more on the use of a Call To Action in web copy, specifically to encourage readers and visitors to take a certain action. I mentioned a book by the same title, written by Bryan & Jeffrey Eisenberg. I received my copy today…

Congoo is another relatively new site in the Web 2.0 range that offers you a new way to promote your site… and get both exposure and quality backlinks. It works similar to the Squidoo Lens, so if you are familiar with the power of Squidoo, this is something you’ll want to take a look at…

It’s Friday morning as I sit down to write this, and nearing the end of a very busy week here in the home office. Things generally wind down a bit by Friday… but not this week. Even the Internet Marketers are still buzzing about, and you usually dont hear much out of them Friday to Sunday.