5 Ways To Prepare For The FTC Crackdown
posted on November 28th, 2009
The countdown is on. The new FTC Guides go into effect on December 1st and you need to be totally prepared for the crackdown…
How FTC Guides Affect Social Media Marketing
posted on November 20th, 2009
How do the new FTC Guides affect social media marketing? Things to consider…
FTC Compliant Endorsements & Testimonials
posted on November 16th, 2009
One of the biggest issues surrounding the new FTC Guides going into effect Dec 1st is the use of endorsements and testimonials, and specifically atypical results in your sales copy…
New FTC Guides Go Into Effect Dec 1st…
posted on November 14th, 2009
Last month I published The FTC Update – In Plain English, but even with that in-depth post I still get questions about the FTC guides on a daily basis. I thought we’d take a moment to clear a few things up, and put your mind at ease…
The FTC Update – In Plain English
posted on October 13th, 2009
What the FTC Guidelines Actually Say – And What It Means (To YOU) In Plain English…
FTC to Regulate Social Media Marketing
posted on May 18th, 2009
The FTC is currently proposing regulations on blog content, and in fact across all social media sites. Yes – what you say on Facebook could come back to haunt you in the near future…
