Use Social Proof Chicklets… Or Not?

This week Aweber announced the release of their new Email Marketing social proof chicklets. Similar to the Feedburner chicklet, this feature allows you to display the number of newsletter or mailing list subscribers publicly by your opt-in form. The question is…

Category: Email Marketing 16 Comments →

Email Marketing: High Unsubscribe Rates?

Unsubscribe rates are at an all-time high in the online business & marketing niches. In fact, April through June of 2008 saw some of the highest unsubscribe rates that I’ve ever seen…

Category: Email Marketing 16 Comments →