Product or List – Which Comes First?

There are so many creative niche products you can use to build an email list and to create great money-making funnels.

The big question is:

Should you have a product first - or an audience & list first?

It's a trick question actually with no correct answer.

Just like the chicken & egg debate. πŸ˜‰

In my Brainstorming Hour session last night we discussed a variety of creative niche product ideas you can use to build your list and make money online, including: interactive products and physical products, product funnel ideas, and super easy list builders. If you're already a member you can click here to watch the replay.

Almost any product can be repurposed in a variety of ways, turned into both marketing content and higher end products, as just two examples.

You can turn an ebook into a workshop. You could turn a free report into a webinar or slideshow presentation, or even a video. Most software programs you use to create a digital product have a variety of export options!

Alice Seba shares 7 Product Creation Points on this page, and we discussed most of those same points (and more) during Brainstorming Hour.

Alice used one of her own Private Label Rights packages as a live example for those points, which is really helpful.

Tip: Forget the HOW and just focus on the WHAT.

One of the biggest problems people have with creating a great (or even a simple) info product is getting all wrapped up in how/where to upload it, how to deliver it, how to set up a funnel, which platform or affiliate program or delivery system to use, yada yada yada.


It doesn't matter until you actually have a product to sell or give away, that is. πŸ˜‰

Unfortunately most people get so sidetracked and overwhelmed with all of that... that they never even get the product created - or completed!

So first: focus on creating your product.

Even if it's a simple checklist, worksheet or report - just get it done!

If you're not sure what topic to choose, or you're hung up on what to create a product ABOUT, one of my favorite resources is Answer The Public. Just plug in the main word for your niche and see what questions people are asking! You could create endless checklists, worksheets or short reports with that resource alone.

If you don't yet have a niche or a business, you can use a product to CREATE one.

Creating a product is one of the fastest, easiest ways to build your list and get yourself established in any niche.

You could use PLR, which is content and products already created for you, and just pick one that's is a topic & market you'd like to talk about and work in. Alice has a list of several PLR Products at the top of this page you can grab and run with - today!

Maybe you already know what topic/niche you would choose, but you're stuck on having no website and no list and no one to sell it to...

That's an easy fix!

You simply go to the people that DO have a website, already have an audience, and DO have a list (and people to sell things to) and you pay them commission to recommend your product. Bingo!

It's called leverage.

Or in the IM world: Affiliate Marketing. πŸ™‚

So if you're starting with NO list, and you do that, you're building a list of BUYERS - which is a great list to have.

That's actually one of the TOP reasons you should create and sell a product: to build a list of buyers!

Even if it's just a low cost product, what really matters is that your subscribers are a list of people that have a paypal account or credit card... and don't mind to use it. πŸ˜‰ Meaning: they'll willingly pay for information on that topic.

From there you can offer more products, or recommend products as an affiliate, and you'll see higher conversions than other types of email lists.

This whole topic, and all the ideas we brainstormed, came up in my session last night because we were discussing the Point Click Workbook Templates.

The price on those will go up after tonight, by the way.

If you already got them, hopefully this will inspire you to start using them! If you haven't yet, you can still get them at the discounted price today - and have a workbook or interactive digital or physical product created this afternoon. πŸ˜‰

I shared some really good ideas about creating products in these two posts:

And of course there's the tips I mentioned above on Alice's page here:

You can also use the Niche Brainstorming Exercise on Page 5 of my brainstorming worksheets:

I really want to encourage you to stop spinning your wheels, and start creating niche products.

It's the best way to easily increase your online income, or to START making money online!

If you already have a list or an audience, you definitely need to put a product in front of them. Or put MORE products in front of them. πŸ˜‰

If you don't yet have a list or an audience, this is the easiest way to kick-start that process.

Here are just a few product ideas to consider creating:

  • checklist
  • worksheet
  • short report
  • ebook
  • online workshop, course or class
  • offline workshop
  • workbook
  • spiral bound workbook
  • physical course in a 3-ring binder
  • membership site

Like I said, all of those can easily be combined, repurposed into different formats, expanded on, condensed, etc so that ONE main product becomes ALL of those product types!

My advice: start with something simple. You can grow it from there.

If you need help brainstorming ideas, growing your audience, coming up with creative products & funnels, increasing your traffic & revenue, or just getting an online business off the ground even... you can Get Hands On Help in my Private Brainstorming Group.

I also offer one-on-one private consulting, but my time is limited - so shoot me an email if you want to discuss that. I can give you the best rates that way. πŸ˜‰

Last year I offered a deal that was really popular that included a 90 minute private consultation AND hands-on help and accountability super cheap. I just found that old email, and the links still work! You can see it here if you want to check that out.

You may not need help or accountability with it all, and maybe you're super creative and don't need templates & outlines to work with to make it easier, so if that's the case - hopefully some of the ideas in this note inspired you at least, or gave you something to run with today! πŸ™‚ *cheers*

Lynn Terry

p.s.Β Debbie's Point Click Workbook Templates are only $27 right now.

I got them myself because they're amazing templates that make creating your own GREAT products super simple!

About Lynn Terry

Lynn Terry is a full-time Internet Marketer with over 17 years experience in online business. Subscribe to ClickNewz for the latest Internet Marketing trends & strategies, Lynn's unique case studies, creative marketing ideas, and candid reviews...moreΒ»

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