Minisite Profits Video Summary

Michael Rasmussen has just released a set of free online training videos called Mini Site Profits Exposed. These videos will teach you how to create your own moneymaking mini site, even if you're a non-technical person.

Below is a brief summary of each video. Obviously it's impossible to list every single thing here, but I want you to get a feel for what each one covered, and how well he covered it...

You can also check the videos out for yourself (free). Here's the link:


This videos introduces you to the entire course, as well as the teacher himself. You'll learn what you can expect from the course, and why it's structured the way it is.

Michael realizes that you may not have heard of him, and so he spends some time establishing his credibility with you by sharing some of his biggest successes. It doesn't come across as bragging at all. Michael explains that, in order for you to get value from the teachings, you need to have faith that the teacher actually knows what he's talking about. By the end of this video, you will have no doubt.

By the way, this is a good lesson for all of us product developers. If you want people to accept you as an authority on any subject, you first need to establish your credibility with the reader. That way he's willing to relax, and trust that what you're telling him is sound advice.


This video will introduce you to the basics of mini site marketing. This will set the foundation that all future learning will rest upon, so it's important to pay close attention to this one.

You'll learn:

  • What mini-sites are, and what makes them different from regular content sites.
  • Which businesses they work well for… and which ones they don’t.
  • The right mindset to have when it comes to creating mini sites as part of your online business strategy.
  • And the different tools you need to get started.

This was a great video, and did an excellent job of kicking things off, and building the foundation for the rest of the course.


This is probably one of the most useful videos of the entire course. Every Internet marketer needs to build an email list, but how do you do it? What is the best way to capture the most opt-ins?

The answer is 'squeeze pages'. This video will teach you:

  • Why using a squeeze page is far superior to other opt-in methods.
  • The single most important thing you must include at the top of your squeeze page to skyrocket your opt-in rate.
  • The secret structure of a squeeze page, and why most marketers get it wrong (which costs them a LOT of money).
  • The most important to include in your opt-in process that will make sure that people actually receive your email.

After watching this video, you'll know everything you need to know to start building a massive opt-in list right away. This will probably be the first video that you 'take action' on. You'll be so excited about the possibilities, that I guarantee you'll go and create your own squeeze page right away.


Nothing happens until the sales copy is written. Graphics alone will never sell a product, but sales copy alone WILL. This video begins to demystify the mysterious process of writing words that make people whip out their credit cards and buy.

Specifically, you'll learn:

  • Why you need to learn copywriting, even if you “hate to write”
  • What a compelling offer looks like, and how to tell the difference.
  • How to write an eyeball-grabbing headline that practically forces your readers to go through your entire page.
  • A simple trick you can use in your opening to make your reader want to learn more.

There is no skill that is more important to your success than the ability to write killer sales copy. Make sure you pay extra attention to this video, as well as...


This video dives right into the individual components of a killer sales letter. You'll learn how to create the "secret structure" of a mini site sales letter that makes big money. Specifically, you'll learn:

  • How to create captivating body copy that draws your reader into the sales letter.
  • Bullets that force your reader to keep reading the whole page, and makes them insanely curious and want to buy your product
  • How to take the risk off people's shoulders, so they'll feel safe buying from you.
  • How to craft your 'call to action', and get people to whip out their credit cards and buy immediately.
  • The secrets of writing a killer P.S. that helps seal the deal, and flip your prospect into a buyer instantly.

This video covered a surprising amount of detail, especially considering that this course is not specifically about copywriting. Michael Rasmussen is definitely someone who overdelivers in his educational products.


Unless you want to be chained to your computer, you must learn how to put your mini sites on autopilot. The only thing you should be doing is driving traffic, and letting the site itself do all the work, including the work of instantly delivering the product to the customer.

This video will walk you through the process of automating your product delivery, so you can just relax, and collect the money. The best part is... once you have this automated system set up, you never have to touch it again.


This video is guaranteed to be an eye opener for almost everyone who watches it, even the experienced marketers. Michael dives into some of the most effective 'upselling' techniques that I've ever seen.

Nowhere else on the Internet have I seen such a thorough tutorial on how to increase the 'size' of your orders. You'll learn:

  • The psychology of 'upselling', and how to use it make your customer spend even more money with you. The best part? He'll think it was his idea!
  • The absolute best time to upsell your customer. This one will surprise you when you realize how much money you've been leaving on the table by skipping this step.
  • 5 simple techniques to increase your profit by up to 100%.

If you've already got a mini site that's up and running, this video will make a big difference for you right away. Use any of these 'plug and profit' strategies to increase your income literally overnight!


If there's one thing I've noticed that all successful marketers have in common, it's that they have a great affiliate program. They create a program that allows other people to make good money by promoting their products, and they get to just sit back and relax, while everyone else is doing the hard work of promoting FOR them.

If you've ever dreamed of having an army of motivated sales people working hard to make you money, then you're going to love this video. Michael will teach you:

  • What an affiliate program is, and how to set one up very quickly.
  • Exactly what tools you need to give your affiliates (most people miss the mark here, so pay extra attention to this part).
  • Why merely having an affiliate program is NOT enough to convince people to sign up, and what you can do instead to have people eagerly trying to become one of your affiliates.
  • How to motivate affiliates to sell for you.


Let's face it... it's not enough to explain what you should do. You also need to know what mistakes you should avoid. Michael has already made these costly mistakes, but you don't have to. You'll learn:

  • Why people do judge a book by its cover... and how to capitalize on that for your mini-site
  • The single biggest reason people don’t buy from a mini site, and how you can apply this 'instant fix'.
  • The single biggest thing that will kill your mini-site (it's not what you think, and making this mistake is a surefire way to drain money from your bank account FAST!)
  • Two list building mistakes that’ll cripple your long-term profits.


This video will walk you through the process of designing a product line that will make you a TON of money. There's a lot more to it than you'd think, which is why this important concept(which was taken from direct marketing) gets it's own video.

After watching this video, you'll understand why you can't just have a single front end product, and you'll know exactly what to do in order to get your customer to keep buying more and more expensive products from you... completely on autopilot!

This video is a MUST for any serious marketer who wants to make a lot of money from their online business.


The title of this video says it all. You'll learn all of Michael's secrets for getting top notch freelancers to help you create your mini site empire in record time.

Let's face it, you can't be an expert at everything that mini sites require. For example, it's really tough to be a top notch graphic designer, while also mastering HTML, and then becoming a killer copywriter, on top of also creating the product itself.

And the list goes on and on. If you want to be efficient, and begin making money as fast as possible, outsourcing is the secret to making it happen. This video will show you exactly what to do, as well as some common (and very expensive) pitfalls to avoid.


Let's face it... it doesn't matter how great your mini site is if you don't get any traffic coming to it. Getting traffic can be one of the most confusing and mysterious parts of making money online IF you don't get the proper education.

Thankfully, Michael really dives in, and gives you a lightning fast education in this area. Specifically, you'll learn:

  • How to use Pay Per Click (PPC) advertising to get targeted traffic fast.
  • 3 ways to get targeted traffic without spending a dime.
  • 2 ways to leverage the experience and contacts of other people to explode your traffic.
  • 3 traffic strategies to avoid like the plague!

By the time you're done with this video, you'll know what to do right away to begin driving targeted visitors to your mini site.

Wow, you get all those videos for free?! Yup 😀 Click here to check out the Mini Site Profits Exposed course for yourself.

Mini Site Profits Exposed comes with 12 videos, and has more content than most 300 dollar home study courses. There are also more videos available once you log in. Here is that link again:


About Lynn Terry

Lynn Terry is a full-time Internet Marketer with over 17 years experience in online business. Subscribe to ClickNewz for the latest Internet Marketing trends & strategies, Lynn's unique case studies, creative marketing ideas, and candid reviews...more»


  1. Chris Moran says

    Nice writing style. Looking forward to reading more from you.

    Chris Moran

  2. Lynn, the course is an interesting one, but don't you think there's likely to be a bit of information overload for the average beginner?

    It's gratifying that the course has been structured in 12 parts, but I get the sense, having studied many questions and answers from internet marketers of all levels, that there is so much in this course that many newbies will be overwhelmed.

    Tricky to get the level and quantity of information right, isn't it?

  3. This looks like a great informational tool, I'm interested in more info.

  4. Just use the link above to check out the videos for yourself. They are free.

    @Amin - A good in-depth course on a specific topic is great because it gives people from all levels an opportunity to learn the pieces & parts they want help with (if not ALL of it) - and at their own pace.

    I agree the balance is "tricky", but over-delivering is certainly not a bad thing.

  5. Danielle Chonody says

    Thanks Lynn - I already opted in for access to the videos but it's always tough to make time to watch and read everything I get my hands on.

    Your great video by video reviews will help me to make sure that I watch the ones that I need the most right now.

    Appeciate it!

  6. Alan (working on new baby help product) says

    Thanks for posting the review Lynn, looks like some great info.

    One thing that bothers me though is whatever happened to integrity? I realise he's doing this to make money, no problem. So, you sign up for the free course and are offered the "you'll never see this again" OTO. I was a bit annoyed when I said no, and was whacked with another "you'll never see this again either" pitch for the OTO. Hey, I already said I didn't want it, OK?

    That wouldn't be so bad, but when you finally get to the members' area, what do you see but a link to upgrade to the OTO version!

    I wasn't very impressed with that. I have no problem with him trying to flog me an upgrade (within reason), but don't lie to me and tell me I'll never get the chance again, then immediately offer me the chance again.

    My previous experience of Michael Rasmussen's stuff was positive enough that I'm still going to stick with it, but I don't like the lack of integrity.

    Just my 2c.

    Ta ra

  7. @Alan

    I can see where your coming from with the "upgrade" option being squeezed in... But on the flip side, imagine how much time Michael put into making those videos. I know for a fact that we're talking probably a week of solid work just to get the video slides and audio up to par...

    I don't know Michael personally, but I do know that every person has the right to capitalize from their hard work. He is giving away 12 videos, so for him to provide an "upgraded" version only seems proper to me.

    They are great by the way! I've never really studied too much on the mini-site side of IM, the video's are very informative and I even managed to sit my fiance down and watch the videos as a good introduction to what the hell I'm always ranting about.

    Many thanks Lynn.

  8. Dennis Edell says

    He wasn't complaining at all about the upgrade, but rather the flat out lie portrayed in "you will never see this again".

    Excellent review Lynn! I will save this for sure, for when I'm ready to spend some time and watch.

  9. Alan (working on new baby help product) says


    As Dennis pointed out, the upgrade itself wasn't the problem. Michael is trying to make a living like the rest of us, and I have no problem with him offering a free course and trying to promote an upgrade. That's standard practice, and perfectly acceptable.

    What I don't like is being lied to. I was given TWO, not one, hard sells on the OTO, both of which told me explicitly that I would NEVER get this offer again. I declined both, and was immediately taken to the member area where I see a permanent link offering the upgrade.

    He has done this before actually. I signed up for another of his free video series some months ago, and the same thing happened. I didn't like it then.

    This is NOT commenting on the quality of the free material. As I said, my only previous experience of his material was VERY positive, and I fully expect this one to be as good. He really does deliver, and I'm sure his paid-for upgrades are worth the money. I just don't like dishonesty.

    At least he could have held off with the upgrade link in the member area for a few weeks, then sent me an e-mail telling me that due to excessive demand, he is making the upgrade option available. That might not have been true either, but at least it looks a little more honest.

    Anyway, I don't want to knock him as he does produce top-notch stuff, but I am getting increasingly disturbed by the amount of dishonest and misleading practice in the IM world. This was just the latest example.

    Ta ra

  10. wow Lynn- thanks for finding this- will definitely check it out.

  11. The Story Ideas Virtuoso says


    This is such a useful review! Thank you for taking time to boil it all down to its essence for us. It helps knowing the content details beyond his brief descriptions before sign up. I'd already signed up before you posted this. (Sorry.) In fact, I think I asked you about it, to begin with, didn't I? I am glad you made your evaluation public.

    Thanks again for providing us with valuable information WE CAN USE to make informed decisions.

    Deb Gallardo

  12. Lynn,
    I watched Michael's free Mini-Site vids and was quite impressed with the info depth offered in this very elaborate free vidcourse. Much of what is in it can be applied to more "general" Affiliate Marketing in addition to Mini-Sites.
    A couple comment/questions on it and the above comments to your post:

    1.I expect that the repeated OTO mails Alan above got are most likely Michael's list in action, responding as its autoresponder script is set up to do-the comment should also be addressed to him, so if it's a glitch, he can correct it. This leads to my next question:
    2. MIchael promotes, which has a lot of good features-can you rate it compared to Aweber, which you, my new mentor,, and many other Internet Marketers recommend.
    I'd appreciate your thoughts on that and do look forward to the next Webinar, as well as your most helpful AM postings.

  13. Hi Jack,
    I'm not familiar with AutomateYourList myself, so I can't comment or compare on that service vs Aweber. Aweber is the industry leader in email management, and as you mentioned it's the one I use and recommend. Almost everyone I know is using Aweber, and stays with them, so that must mean something 😉

    I have a link where you can get a free trial if you want to sign in and take it for a test drive:

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