Guest Blogging: How to Get Started

Guest Post by Bruce Hoag

If you have been involved in online marketing for any length of time, then you will know that writing fresh, unique, and quality content for publication is the fastest and most reliable way to get traffic to your website.

Perhaps the easiest way to do this is by writing articles and then submitting them to an article directory, such as

This particular directory ranks high in the search engines and also enables you to tell your followers in Facebook and Twitter that you have just written something new. But, you must write a lot of them in order to get a sufficient number of readers.

A much more effective way is to write a blog post for someone who already has a devoted group of followers in your niche. This activity is called "guest blogging."

Because it is so effective, it's also much more difficult to have your posts accepted by the blog host. So I want to help you to write posts that will increase your chances of publication in other people's blogs...

I want you to imagine that the blog host is the editor of a newspaper of magazine that has a large circulation. And I also want you to imagine that you've been given your own syndicated column. That means that you'll be writing articles that will be read by people who live all over the country; and in fact, anywhere that the paper is sold.

As a journalist, who will have a regular readership. How will you approach your column? How will you make your articles interesting and thought-provoking? And how can you improve your chances of getting the editor to publish what you write?

The answer is to think in terms of a series of articles, or a series of ideas. You have one big, main idea, and then you write about all of the parts in a sequence so that your readers gradually understand that topic.

I can tell you from my own personal experience of writing hundreds of articles online and a dozen for a regional newspaper that it's much easier to write a series than it is to think about just one topic at a time. That's because this approach enables you to take a large topic and break it up into smaller ones. The advantage here is that it removes the temptation to try to say everything that you think is important all at once.

You have to remember that while the most popular blogs have regular readers, few of those readers will have read and digested everything that's ever been posted on it. And so whatever you write wil contribute to the collective body of information it contains.

You do exactly the same thing when you write a guest post. The blog host is the editor. The blog is the newspaper or magazine, and it has a main theme. That theme forms the core around which all of the posts have been written.

That's beneficial to you because it means that just by reading some of the published posts that appear already, you can get a feel for the type, length, and depth of material the blog host wants.

You may find the idea of writing a series a bit mind-boggling the first time you do it. Don't let that put you off. The most prodigious writers all had to start somewhere. You'll just have to trust me when I tell you that it gets easier with practice.

So, as a new, or even an experienced guest blogger, you're homework is to find a blog that interests you, read some posts until you understand the central theme, and then list the topics that you think would make a meaningful contribution to it.

Cheers, Bruce

Bruce Hoag, PhD, CPsychol, AFBPsS
Work Psychologist & Business Mentor

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When you've done that, then you'll be ready to start writing.

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  1. Peteni Kuzwayo says

    Lovely post Bruce!

    At the moment, I'm toying around with focusing my efforts on article directories or guest post blogging. At the moment, the guest post blogging seems to be taking preference.

    This post comes in handy, especially the idea of series blogging.

  2. Hi, Bruce:

    There's really nothing that can't be helped with a good and strategic guest post campaign. Well said and "a series" is an even better idea as then this way one would be able to guest post multiple times and become entrenched in the community he or she is guest blogging on.

    Nice read, Bruce.


  3. Got a question!
    From which blog should one start? since most popular or Pro bloggers are not going to accept your blog until and unless you are well renowned in the blogosphere.

    • Hi Kylex,

      There are two ways to get your posts accepted. The first one, the most important one, is to have something of enormous value to say. Someone with a well-read blog, like this one, wants high quality content. That may mean that you have to do some homework in order to produce something that demands space on that blog.

      The second way is to contribute a lot of solid content all over the Web before you approach the blog owner.

      For example, how many articles have you written for How many places have you left meaningful comments to other people's blog posts? When you search for your name on Google, how many of the first 30 results are about you?

      The last one will take some time to develop; but the first one you can do if you put in the work to make a valuable contribution to the readers in that blog.

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