3 Keys to Social Media Effectiveness

Linda LopekeGuest post by Linda M. Lopeke of smartstartcoach.com

Social media can be one of the most productive tools in your marketing arsenal or one of the more frustrating experiences you'll have online.

The good news? As a new business owner or online entrepreneur, you get to make the planning decisions that influence the effectiveness of your social media marketing.

Here are 3 keys to ensuring your social media investment is working for you and your business...

1. Know your why

Like all marketing activities, your participation in social media should have a specific purpose that supports your overall business goals. There are over 50 ways to use social media to market a business but not all will be suitable for your needs.

The first key to your social media effectiveness is using the available methods and options appropriately to achieve a specific primary objective.

For example, if we asked you why you want to market your business in social media, which one of these reasons would be first to come to mind?

  1. Listening -- I want to understand my market better and gain more insight into what's really important to my customers.
  2. Talking -- I want to stimulate two-way discussions and conversations to help me get my message out to my target market, build relationships with others that are mutually beneficial, and gain credibility.
  3. Energizing -- I want to create opportunities for my customers to tell others about our business, products and great results to generate word-of-mouth referrals, and share viral communications.
  4. Supporting -- I want to make it possible for my customers to support each other and feel a sense of belonging to our community.
  5. Embracing -- I want to develop better products and services by collaborating with my target market and past customers.

2. Plan your social media activities

In an earlier post, Lynn shared excellent advice on how to use social media when you're just getting started. To take that further, we recommend mapping the decisions you've made about which social media accounts to use and how frequently to post to them onto a social media planning calendar.

This “must have” planning tool helps you organize all of your social media activities so you can better communicate your marketing message. When completed, you’ll know exactly what topics and themes you’ll cover, which social media channels you’ll post content to and when, and how your social media efforts fit in with and support all the other marketing and promotional activities you’ll undertake.

It’s also a great tool for ensuring all of the content you published in social media can be efficiently created, shared, tracked and managed.

You can download a free calendar here for planning your social media marketing.

(Use the coupon code provided to automatically set the price to $0.00 for you. Instructions for customizing the calendar are included in the Excel workbook. Yes, we are well into the year already, but all subscribers are offered new editions of the calendar each year at no charge when they become available. :))

3. Monitor your results

Finally, you'll want to be able to review and analyse the results you're getting from social media marketing so you can make adjustments to your plans if needed.

The calendar provides a detailed worksheet for tracking key marketing metrics throughout the year. These statistics show you what's working and what's not so you can optimize your campaigns while working to achieve your social media marketing goals.

About the Author: Linda M. Lopeke is an internationally recognized authority on business management and creator of the award-winning SMARTSTART programs. She helps entrepreneurs create media-worthy success stories from their business ideas. Click the link for more useful products from smartstartcoach.com


* This post was sponsored by Smart Start Coach

About Lynn Terry

Lynn Terry is a full-time Internet Marketer with over 17 years experience in online business. Subscribe to ClickNewz for the latest Internet Marketing trends & strategies, Lynn's unique case studies, creative marketing ideas, and candid reviews...more»


  1. Thanks so much for sharing and I am on my way to check out your provided calendar 🙂 I apologize if this point was covered in a previous post since I am new here, but what about budget? From my personal experience everyone wants to talk about how social media can benefit your business but more times than not, businesses don\'t want to pay for it. In my experience, small businesses want it because it is a \"buzz\" word that is being thrown at them, but when they find out it costs money, they lay an egg. Just because the mediums may be free doesn\'t mean you don\'t need an allocated budget for advertising, media creation (for engagement), man/woman power, etc. I turn down opportunities consistently because companies want me to turn them into the next BlendTec or Old Spice and pay $10/hr with no budget to expedite efforts....Just my two cents ;)Happy blogging!

  2. Good stuff! I downloaded the calendar (thanks for the generous discount) and will check it out. I could definitely get a bit more organized with my social media.

  3. John Gibb says:

    hi Linda,

    you're so right with all 3 tips... I'd like to add something from my personal SM experience... regarding the second tip advice:

    I have daily, weekly and monthly tasks I run. Here's how my "daily schedule" looks like

    • Use BufferApp or any other similar utilities to schedule your social media content in advance. (it can take anywhere between 10 and 60 minutes)

    • Blog comment on new web sites relevant to your niche
    (it can take anywhere between 10 and 90 minutes)

    • Blog comment on the sites where your guest posts appear
    (it can take anywhere between 10 and 30 minutes)

    Hope it helps!

    • Hi John, thanks for your add on suggestions, they will be most helpful. I'm just getting started with blogging, and social media, so I'm really looking forward to planning my activities and seeing some interesting results.

  4. Great information. Just getting started with my social media marketing, so I'm in a good place to think through my goals and plans before implementing. Thanks for the calendar! It will definitely be useful.

    John, I like your daily schedule! Thanks for sharing.

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