Review of landing page

[jgbama]

Would you look at my landing page and tell what you think.If it loses you ,where and why.I'm using article marketing in a couple of ways but not making sales. I want to find out why and fix the problem.I would appreciate all the help you can give. the page is cheapreliablehosting.blogspot.com

Thanks for the help
jerry

[Lynn Terry]

Hi Jerry,

Are your articles linking to that blogger blog? I looked up your inbound links on Yahoo Site Explorer and I don't see ANY links pointing to that page other than internal links:

http://siteexplorer.search.yahoo.com/search?p=http%3A%2F%2Fcheapreliablehosting.blogspo t.com%2F&bwm=i&bwmf=u&bwms=p&fr=yfp-t-701&fr2=seo-rd-se

The page is very bland, a lot of text and no real "pop" to catch the visitors eye.

[jkgourmet]

Question: how can Jerry know where visitors to his site are coming from? Lik, which article caused the reader to click thru to his site? Is this some of the stuff that WP plug in (like all-in-one-SEO) would provide? If one develops a site on another platform instead of WP, what will provide this info?

(am I hijacking this thread? If so, feel free to delete and I'll start again with a fresh thread.)

[jgbama]

Hi Lynn
Thanks Lynn for looking at the page. Yes I have articles pointing at that. What would you suggest I do to the page? Oh I checked out one of the articles and the link goes to the landing page.
Thanks again Lynn

[David Jackson]

Question: how can Jerry know where visitors to his site are coming from? Lik, which article caused the reader to click thru to his site? Is this some of the stuff that WP plug in (like all-in-one-SEO) would provide? If one develops a site on another platform instead of WP, what will provide this info?

jk, any good analytics program will provide this type of information. For example Sitemeter, or the analytics program that comes standard with CPanel.

David Jackson

[jkgourmet]

Forgot all about the analytics at cpanel! Thanks for the reminder. So much to learn and remember. . .

[David Jackson]

Forgot all about the analytics at cpanel! Thanks for the reminder. So much to learn and remember. . .

No problem. Anytime.

David Jackson

[Lynn Terry]

Right, but OP has access to NO stats on blogger.com, unless they've come out with something since I used it. Can you use Google Analytics on blogger blogs?

[David Jackson]

Can you use Google Analytics on blogger blogs?

I personally use Sitemeter. But yes, you can use Google Analytics on Blogger blogs.

David Jackson

[Lynn Terry]

Great. Jerry are you using any form of stats or analytics?

[jgbama]

Good morning all
Yes Lynn I'm using google. AS always I have another question.Maybe soon I can help as much as I'm being helped. My question is how much of an article can I edit that has already been published?

Thanks for all the help jerry

[angienewton]

My question is how much of an article can I edit that has already been published?

Jerry,
Unless it's PLR (Private label content) that you have purchased you cannot edit any articles that have already been published by someone else. You'll need to write your own, hire a ghostwriter or purchase PLR.

Does that help?

[jgbama]

Hi Angie
Sorry for the confusion but they are my articles. I just didn't know how much I could edit. They are not getting the click through rate so I was going to try and improve them.
Thanks for your help

[angienewton]

Ahhh I see! Thanks for the clarification.

Hmm great question and I don't know the answer. Looking forward to reading what others say about it.

[David Jackson]

my articles are not getting the click through rate so I was going to try and improve them.

Before you can improve or fix something, you first have to know what the problem is. There's a reason that people aren't clicking on your articles. Perhaps they're poorly written. You should have a competent professional analyze your articles to see what the problem is.

Also, you said that you're not getting the clickthrough rate. How do you know? Are you using any type of analytics program to measure your clickthrough ratio? What type of clickthrough ratio are you trying to achieve? What type of percentage do you need for profitabilty? Do you know?

David Jackson

[jgbama]

Hi David
Those are all good questions. The click through rate is at around 10% on one and less on the others. I know my article isn't written well because if they were I would see a greater rate. I am studying copy writing and trying to improve from what I have read. That's why I was want to know how much of my articles I could change.
Thanks for your help

[David Jackson]

The click through rate is at around 10% on one and less on the others. I know my article isn't written well because if they were I would see a greater rate.

jg, 10% is a solid clickthrough ratio. What makes you think it isn't? Could it be better? Sure, it could always be better. But don't let anyone tell you that 10% isn't a solid ratio, because it is.

I'm not saying your articles don't need to be improved. I'm just saying your clickthrough ratio isn't as bad as you seem to think it is.

David Jackson

[jgbama]

Thanks David
That makes me feel better. I know I have a lot of improvement to do on my writing.I am trying to write more compelling articles. For some one who is not a writer they is a lot to learn.
Any insight you are willing to give I would appreciate
Thanks Jerry

[David Jackson]

I know I have a lot of improvement to do on my writing.I am trying to write more compelling articles. For some one who is not a writer they is a lot to learn. Any insight you are willing to give I would appreciate.

Jerry, the best advice I can give you is to memorize the basics of AIDA, until you can recite them in your sleep. And read everything about copywriting and article marketing that you can get your hands on.

Also, latch on to a successful article marketer whose talent and ability you respect. Study his or her articles. Look for a pattern, and copy their techniques. Rinse and repeat. :D

David Jackson

[jgbama]

Thanks David
what is AIDA sorry but haven't heard of it

[David Jackson]

what is AIDA sorry but haven't heard of it

Jerry, an important part of achieving Internet marketing success is learning how to research important information you need. I say this to you respectfully...look it up! :)

David Jackson

[jgbama]

I understand and I will.
thank you

[jgbama]

Hi David
you forgot the S lol

AIDA is an acronym used in marketing that describes a common list of events that are very often undergone when a person is selling a product or service:

* A - Attention (Awareness): attract the attention of the customer.
* I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising)[1].
* D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
* A - Action: lead customers towards taking action and/or purchasing.

Nowadays some have added another letter to form AIDA(S):

* S - Satisfaction - satisfy the customer so they become a repeat customer and give referrals to a product.

Marketing today allows a diversty of products. Using a system like this, allows a general understanding of how to target a market effectively. A.I.D.A however is a acronym that is necessary to learn in marketing.

Moving from step to step you lose some percent of prospects. This process is shown as "AIDA Inverted Triangle" figure. To improve AIDA Inverted Triangle sometimes it's recommend to split AIDA formula into two pair of promotional steps: 1) Attention + Interest 2) Desire + Action

[David Jackson]

Jerry, AIDA is a proven marketing formula that has stood the test of time. It doesn't need to be altered or played with. You don't need to add an "S", and don't worry about inverted triangles. Just keep AIDA simple, the way it was originally intended, and you'll do just fine. AIDA doesn't need any help.

Here's another acronym you should remember: KISS: "Keep it simple, stupid!"

Keep it simple, Jerry! Keep it simple! :)

David Jackson

[jgbama]

David
when you said I should find the information on my own I tried to take that as there would be times that I would have to find things for myself so you were just trying to help. I came back with the answer to let you know that if some one is trying to help me learn then I will do my part and do as they suggest. With your reply now I don't feel you are trying to help as much as you are trying to talk down.If I am wrong then i'm sorry but if not I had rather not have your kind of help.

[David Jackson]

Jerry, a few hours ago, you didn't know what AIDA was. I suggested you look it up, and now you're talking about inverted triangles. Sorry, but that threw me for a loop. I have no idea where that came from. It's not part of any AIDA formula I know of.

The point is this, learn AIDA, master AIDA - the basic AIDA formula. Jerry, I've done nothing but take time to try and help you. That's all I've done. Go back, and read all of my replies to you. They've been nothing but respectful. I've even used smilie faces when I thought there was a possibility my tone might be misinterpreted.

But if you honestly think I'm talking down to you, I'll just keep my advice to myself from now on.

David Jackson

[jgbama]

Thanks so much Tracy for your help.I'll make the changes you suggested.I do appreciate you taking the time to look at the page and giving me your feed back.
Thank you
Jerry