PPC and Adwords

[Chris Norman]

Hi all,

I have not used adwords or ppc yet for my blog. Looking for any thought about the pros and cons. Also I understand there is a way to determine how much your costs per click would be. How do you do that?

As always, thanks for your replies and take care, Chris

[Lynn Terry]

Hey Chris,

The guy to follow on this topic is Perry Marshall. He is the author of The Definitive Guide to Google Adwords. I highly recommend picking up a copy before you get started with PPC or Adwords. I think it was $47 the last time I checked - well worth it. You'll spend far more than that in clicks trying to figure it out on your own ;) (I learned that lesson the hard way of course -lol).