Pay per Click

[Gary Ogden]

I am going to give Googles PPC a go. As a first timer does anyone know where you can get some info on using Googles PPC system as a quick crash course?
Gary U.K.

[AffiliateMax]

Hi Gary,

Free info or paid info? I can recommend Perry Marshall's ebook ($49) but he has some free info too in his '5 day' email course: http://www.perrymarshall.com/

Howie's dummies guide is good too (paperback book). The new one just recently came out and is about a tenner at amazon UK: http://www.amazon.co.uk/Google-AdWords-Dummies-Howie-Jacobson/dp/0470455772/1567

Also check out the people on my twitter ppc list:
http://twitter.com/ukaffiliate/ppc/members

In particular:

http://www.ppchero.com/ (lot's of good free info, might be a bit overwhelming at first though!)
http://askhowie.com/ (Howie's site)

If you prefer listening to reading then Glenn Livingston has a bunch of free MP3's of his interviews with Perry Marshall: http://www.payperclicksearchmarketing.com/perry-marshall-all-my-mp3-interviews/

Finally, don't forget all the good free info in Googles Learning Centre: ;)
http://www.google.co.uk/adwords/learningcenter/


Hope that helps!

[Gary Ogden]

Thanks for all the info!
Just started my very first Google Ads Campaign! I will report back if anything exciting happens!
Gary

[Gary Ogden]

Well today my first Google Ada campaign is up and running. No sales but some clicks coming through. Got 2 ads running in one campain, Guitar Lessons and a Weight Loss site.
The weight loss advert gor turned down for excessive capitalisation (not)! Anyway it has been resubmitted.
Still trying to figure out what I am actually spending, its not easy navigating those google ads pages.
Will keep trying for that first sale. Maybe I need to start a site/blogg myself?
Gary

[Gary Ogden]

Well my 4 Google Ads campaigns are still up and running, still working out how it all works! Got a book Goog Ads for dummies on its way from Amazon. I am certainly getting the traffic now, just not any buyers! So its time to look at what people maybe wanting to buy with Christmas coming up, (affiliate wise I mean not decorations)! any ideas!

[AlexNewell]

Well done for starting your PPC campaigns Gary. It's an exciting way to drive traffic and quite nasty if you get it wrong.

The interface is complex but the crucial parts are your daily spending limit and your click through rate, CTR.

If your CTR goes below 1% I'd advise pausing the campaign and alter the ads.

Remember the shopper wants a good experience. The ad, landing page / sales page should be a good market to message match so that when the shopper lands on the sales page they think "That's just what I was looking for" - so hype is not needed just good keyword research.

The reading list you have looks good - if you want a video based course take a look at commission blueprint (http://commissionblueprint.com/index1.php)

Best of Luck!

:-)

Alex

[AffiliateMax]

Hi Gary, thanks for the update. Sounds like you are direct linking to clickbank products?? - That's a very tough way to earn, especially in those competitive markets! Would definately recommend having your own site /landing page as you have more control and can keep tweaking and testing to maximise your conversions. You also then have more control over your quality score as you can design the page to keep Google happy.

As for christmas - the keyword possibilities are endless. Take a look at ebay pulse and amazon and see what products are selling. Also look at smaller more 'niche' shops online - most shopping sites with affiliate programs will tell you what products are selling well at the moment or what they expect to sell well over the next few weeks. Watch TV ads and read newspapers to see what is being advertised. Check out which toys are 'hot' this year: http://news.bbc.co.uk/1/hi/business/8328921.stm

But do keep a close eye on your spend or set a daily budget if you like - it's very easy for ppc costs to spiral out of control if you are not careful (speaking from experience here - a while ago I 'forgot' to monitor a couple of campaigns as closely as I should have and ended up 'donating' a few thousand pounds to Google - oops!) :eek: :D

-

[Gary Ogden]

Hi,
Yes trying google ads/clickbank an anyone suggest anything else i could get started with having looked at almost eveything else!

[AlexNewell]

Gary, if you want to try free traffic as in Xmas shopping traffic you might want to look at http://www.infoproductkiller.com/

I cannot vouch for this because I have not purchased it yet! But it is about selling real goods rather than eBooks and there's tons of super affiliates out there selling real goods and making a fortune and loads of mini affiliates (failing affiliates is what I mean) making very little money trying to sell info products.

Hmm!

Make of that what you will!

Good luck!

[Gary Ogden]

Alex,
Many thanks for the info. I feel I little better today about getting back into Affiliate Marketing (AM) after realising Click Bank is not the only source to find AM products to sell. I will be looking around for other products today along with other people AM products like Lynn's and other Marketers. Question does Lynn have any affiliate products to sell?! I need to check.
I am charged up today after part reading my way through Google Ads for Dummies, I only started my campain a couple of days back but I have learnt a hell of a lot from this book.
More to report as it happens!
Gary

[AlexNewell]

You're welcome and I'm glad you're feeling more positive. We ALL go through these spells as we encounter problems. The whole value of a good forum is we can get some support.

Lynn has her membership program which can earn you a recurring monthly income as I do if people click on my affiliate link ==> http://expertlistbuilding.com/lynnterry.html

:-)

Check the info because I'm not sure if it is only Elite Members who have access to the Affiliate Program

Other products - well there's MILLIONS of products at Amazon and the low commission rate is offset by many high ticket items and the trust people have in buying at Amazon.

Lots to think about eh?

All you learn about keywords will serve you when you want to use SEO. After all the same keyword that a shopper types into Google brings up the free SEO entries on the left and the paid entries on the right.

All The Best

[Gary Ogden]

Hi Alex,

Many thanks for that info.
It appears you have to be an Elite member to get evrything as below:

•Exclusive Interviews
•Free Products from various merchants
•Free Access to ALL of my products
•Unique Case Studies
•Joint Venture Opportunities
•Highly profitable networking
•Our Social Media Partners club
•Live Brainstorming Hour every Thursday
•Webinar & Brainstorming Hour Archives
•Access to my private Affiliate Program

I am guessing the Affiliate Program is the link you sent me? What commission is on this?
I see you are an Elite member would you honestly say its worth it? Lynn mentions free products etc.
Along side my Google Ads I plan to start my own web site/s helping people getting started like myself but not cover the site full of ads just a few "recommendations" i.e. the Google Ads book via Amazon and maybe some of Lynn's stuff, is that all Lynn promotes?
Gary

[AffiliateMax]

I am charged up today after part reading my way through Google Ads for Dummies, I only started my campaign a couple of days back but I have learnt a hell of a lot from this book.
More to report as it happens!
Gary

Hi Gary, glad you found Howie's book useful. As Alex says there are tens of thousands of physical products and services sold online which means an almost endless amount of keywords for seo or ppc.

I see that like me, you are in the UK - I have a list of the main UK affiliate networks on my blog at: http://ukaffiliateprograms.blogspot.com/ Sign up for them and have a browse through their affiliate programs and that should give you lots of ideas for products to promote.

Although of course anyone can join these affiliate networks and promote to the UK market just as anyone can promote to the US market but the advantage of living in the UK and promoting to the UK market if you are just starting out is that you are more familiar with the marketplace, the products, the demographic etc. There is also probably less competition. ;)

[AlexNewell]

Yeah it's worth it all right Gary.

Where else can you get access and REAL HELP from a superafffiliate for $27 a month?

Nowhere that I know of!!

The commission on the Elite program is $10 per month and the long list of benefits that you pasted in above although true fades into the background beside the actual help you can get with your projects - that is worth thousands of dollars with no exaggeration!

The progress I've seem from loads of Elite members over the last few months is striking. I'm being as mild as possible here with my language!

And it's not just the Brainstorming hour - for me the crux of it is the interaction in the Elite forum both with Lynn and the other members.

You want site critiques? You'll get them. Copy suggestions about your new eBook - you'll get them. Want some social bookmarking for a new site - no problem. It goes on. I've had people combing through my HTML to clean it up when I found a problem and lots of help with other things.

There are other positive places to visit on the web, but there are very few places to get 1 on 1 help with a superaffiliate.

Any other questions - just ask, no probs!

:-)

Alex

[Gary Ogden]

Hi Max & Alex,
Thanks for the help once again. I need to get my Google Ads sorted, so I am reading Howie's book alongside tuning my adverts as we speak.
I also need to try and get into some niche areas but that will come, I believe you can make a niche keyword for just about anything really especially if you get into Long Tail Keywording! My expertise has always been search engine work and finding stuff online. Google ads took care of meta tags though!
I also need to get my domains pointed to my own site as soon as i get it up and running.
So I will continue tweaking the ads without spending a fortune, I still have yet to make a sale!
I will probably join the Elite Forum section as I can offer help on websites, domains etc.
Cheers Guys and speak to you soon!

[AlexNewell]

Have fun Gary - Howie's book is on my reading list too. I want to join his membership as well when I get back to PPC.
Good luck - and don't let your campaigns go on too long before culling them. If you are direct linking the merchant's copy is crucial and often is not optimised.

If you find a decent set of keywords and can't quite get a decent return you might want to build a site / blog around the keyword and monetise it with free traffic...and even build a list if it looks like a good niche.

All The Best

Alex