Google to Permanently Ban AdWords Scammers

[bascilikapeter]

Finally, Google is taking serious action to clean up AdWords.Google reportedly cleaned house in October, although their statements were few and undefinitive. However, Google is making another hard push to get scammers and spammers kicked off AdWords, and Nick Fox, Google’s Business Product Management Director for AdWords has told Search Enghine Round Table that there are new changes coming and advertisers will be banned for breaking rules. Google will begin permanently banning advertisers at the account level, meaning these advertisers will be permanently banned, and their account and any new account will be banned from participating in AdWords.
give your opinion about this?

[PDX Guy]

I agree. It's hard enough conducting business, day-to-day, without someone who feels the need to take short cuts making things more difficult.

GG, Google. No wonder my love for you is deep. ;)

[AlexNewell]

I'm not sure of what is new here. Google is always whacking individual accounts and adjusting the Quality score of accounts.

Any details?

[AffiliateMax]

There is some information in this article:
http://www.thebigmoney.com/articles/0s-1s-and-s/2009/11/17/google-does-non-evil-thing-bans-white-teeth-flat-stomachs?page=full

Basically they are banning ads from the scammy /deceptive offers usually found in the CPA affiliate networks (acai, teeth-whitening, work from home scams etc)

Good news if true but ads for these scams have been running for over a year now and the ads will still appear on Yahoo, MSN, Facebook and on smaller ad networks which still have very wide coverage (bluelithium, pulse360 etc etc)

You can see how they are promoted from this blog post which exposes how these scammy ads lead to fake blogs and then on to a cpa offer:
http://strangelyperfect.tv/6818/my-first-british-google-business-kit/

[AlexNewell]

Thank you.

That's a well written article and states it's case well. Perhaps with the ftc limiting the scumbags and google doing it's bit next year will be a better environment for the rest of us.

:-)

[AffiliateMax]

Another interesting article on this issue here:
http://www.searchnewz.com/blog/talk/sn-6-20091125GoogleMayBecomeTheWorldsLargestSearchAffil iate.html

I think the key thing as an affiliate (wether doing ppc and/or building sites for organic listings - or both) is to add value.