ScottTousignant
August 4th, 2009, 02:28 PM
When you can totally relate to the emotional issues of your ideal customers everything about your business will improve. You'll write better sales copy, you'll be able to provide them with information that is relevant to their needs and wants, you'll be able to have a wonderful conversation with them, you'll know exactly how they will feel when they succeed, you'll understand the challenges and obstacles that they will face, and you'll be able to connect with them on a deeper level.
I recently did a video tour of my house (http://fatlossquickie.com/blog/home-office-fitness/) to show my followers where I do my home office workouts and to let them know a little bit more about myself.
I didn't do any last minute tidying up... after all, whose house is perfect. Plus I want my followers to see that you don't need to be in a perfect environment to get in a great workout.
During the home tour we walk by our kids play area. My program is designed specifically for work-at-home-mom's and dad's. They see toys scattered across the floor and I'm sure they are thinking in the back of their mind, "This looks like my home".
That's what I go for with my marketing. I'm pretty darn transparent and I want it to be obvious that I can relate to my followers issues.
I'll never forget when I first started doing video. I recorded my wife Angie doing a workout and my daughter kept jumping into the picture. I didn't hit stop and I didn't edit it out.
That's when sales jumped up for me. I immediately had my followers emailing me and telling me that the reason they purchased my program was because they had kids that would be interrupting them while they worked out and if Angie could do it, so could they.
I get the best responses from the videos where my cat jumps in the picture or my kids get involved.
So how do you relate to your followers?
I recently did a video tour of my house (http://fatlossquickie.com/blog/home-office-fitness/) to show my followers where I do my home office workouts and to let them know a little bit more about myself.
I didn't do any last minute tidying up... after all, whose house is perfect. Plus I want my followers to see that you don't need to be in a perfect environment to get in a great workout.
During the home tour we walk by our kids play area. My program is designed specifically for work-at-home-mom's and dad's. They see toys scattered across the floor and I'm sure they are thinking in the back of their mind, "This looks like my home".
That's what I go for with my marketing. I'm pretty darn transparent and I want it to be obvious that I can relate to my followers issues.
I'll never forget when I first started doing video. I recorded my wife Angie doing a workout and my daughter kept jumping into the picture. I didn't hit stop and I didn't edit it out.
That's when sales jumped up for me. I immediately had my followers emailing me and telling me that the reason they purchased my program was because they had kids that would be interrupting them while they worked out and if Angie could do it, so could they.
I get the best responses from the videos where my cat jumps in the picture or my kids get involved.
So how do you relate to your followers?