Core Influence - Frank Kern

[HireMyMum]

Hi Folks

Well I am about half way through Franks video 'Core Influence', have you watched it? You can see it free here (http://getcoreinfluence.com/?ref=TBWgcr4ILQfpO43r)

In the first 20 minutes he outlines the evolution of 6 and 7 figure product launches, mentioning names like Jeff Walker, Mike Filsaime and John Reese. It made me wonder if it is only men in IM that are prepared to take that leap of faith, what are your thoughts?

Now he is onto the premise of Core Influence and it did really speak to me, if you were on brainstorming hour today you would know that I am in a transition phase (again) and so this content was prevalent. I hadn't really thought about a surface influence and a core influence before, but it is really making me think about who I want to be when I grow up (LOL) and more to the point what I want my IM business to be, Frank calls this your core self. Many of us never actually show it to anyone. Do you know what your core self is yet? I will be having a looka t mine tonight as Lynn suggested too.

I haven't finished watching thanks to the kids :) But I look forward to your thoughts.

Leigh :)

[Clay Franklin]

I am still waiting for my confirmation email, yet I have Core Influence on DVD and it is awesome. I was going to come over here and post the link, since I told Lynn about it and suggested she watch it.
It is great that Frank is giving it away for free now. If you have not seen it I highly recommend you go watch it here (http://budurl.com/wb83).

[HireMyMum]

Hi Clay

Nice to hear from you, seems like ages :)

So has it changed the way you do things or am I susceptible today :) LOL

Leigh

[Clay Franklin]

Hi Leigh,

I have watched core influence twice and plan to watch it again probably this week.
It has changed my opinion on what I want in my life.
office at the beach.
tumbled marble tile in bath.
View from the house of water.
No worry about money.
It is super awesome. It is true you cannot get something with out knowing what it is.
But as Mark Joyner says if you stare at a glass of water and think real hard about it getting in your mouth, it does not work. You have to lift the glass and take a sip so pure LOA is not a reality in my mind with out effort.

It is about the most beneficial video I have ever seen.
Another great video for free has me dancing on stage at Mass Control in San Diego, to get the 45 minute Jason Moffatt presentation. go sign up at JasonMoffatt.com and it is free also. It is really good and a motivator also. I was nervous to go on stage not knowing what to expect and am so glad I did. He did a great job of motivating us and telling a story of rags to riches.

[AlexNewell]

Hey Leigh, thanks for the link.

I had not noticed it - I'm pretty much in "head down, paddling like hell" mode !!

I'll watch this a bit later. Meanwhile your question struck me...

It made me wonder if it is only men in IM that are prepared to take that leap of faith, what are your thoughts?

You mean big launches or something else?

You have to be in the network of the big hitters to GET a big launch because they leverage the big lists of major players in I.M. From all the photos we see of "The guys" at one seminar after another - it does seem like a relatively small club that support each others launches like crazy.

But there are tons of others quietly making a lot of money and you'll never hear of them going to Vegas or whatever. I think it's lifestyle choice

Best Wishes

Alex

[Thom McCarroll]

Hi Folks

It made me wonder if it is only men in IM that are prepared to take that leap of faith, what are your thoughts?



I wish more women would get out front .. I personally think women cut through all the crap and give you what is needed to make a difference in your tasks.

Thom

[GoodCooker]

Thanks Tom

for the endorsement for women who cut the crap....that is pretty much my style most of the time....

sometimes gentle encouragement is necessary...because you can see that the person is not ready to hear what they need to hear...

gretchen

[HireMyMum]

Interesting points you make. When you watch the video you will see what I mean. And I was discussing this with a friend last night and we concluded that men primarily take the leap of faith and go for the big launches where women often start to over think things and ask themselves is this what I really want to work on ... I'll leave that with you :)

But I wanted to add that when you watch the video make sure you are paying attention to the sign up process it is soooo sweet and not in a cutsie kind of way. I have already suggested this process to a friend of mine launching a new teddy bear site. And am working on how I can use it myself.

Leigh :)

[PpcJen]

Hi Leigh -

Re: men and big IM launches - It's an interesting point. There are more men in internet marketing over all (as pointed out many times at the #30dchome conference here in Melbourne.) It was a big deal that the audience was 50% women.

The other thing is that its all about what you seek. Do you seek money or satisfaction or fame or something entirely different?
As has been previously mentioned, you can make a lot of money without a big famous launch. If you seek fame, then it seems like you'll need to get into an inner circle of big IM names so when you do launch a product, you have these "big guns" promoting with you.

My guess is that some of these guys are trying to compete with other "big guns" in the industry. They're trying to out-do one another with one big launch after another. As far as I'm concerned, they can battle it out while we quietly earn a fortune without seeking the limelight. :)

[Angela Wills]

I agree Jen and I think some guys get a big kick out of the competitive nature of trying to outsell each other. Nothing I aspire to.

[drmani]

Two random thoughts flashed into my mind when I read this:


It made me wonder if it is only men in IM that are prepared to take that leap of faith, what are your thoughts?

Leigh :)

#1 - a quote:

Be careful what you wish for - you just might get it!

#2 - a blog post (by Terry Dean):

Growth Maven, or Lifestyle Guru?
http://www.terrydean.org/growth-maven-or-lifestyle-guru/

All success
Dr.Mani

[Henrik Flensborg]

Will be really cool to watch when a team of IM WAHM's teams up with a bunch of the female social marketing gurus/experts and drops a bomb on the male dominated "Launch" market

[Gord Young]

I think we are missing the point if we come away from listening to Franks
"Core Influence" talk discussing a gender thing or guru launches.

I've just listened to the second half and took away some good points.

Namely, understanding your own core values. It's not about the things
it's about how the things make you feel once you get them.

What would be your perfect day?
Who is your perfect client or customer?

Lots of folks work towards a false happiness they imagine they'll have when _____.

Our Lynny, (as always) is my favorite example of someone who comes very close to living happy.

I thought of her as I watched the video and I'm guessing that she would not change much about her life if there were no limitations. She might do more, via outsourcing and get to do more of the things she has written in her little book.

Lynn does what she enjoys and knows her "Bob" (market) because she is him and she genuinely
wants to help him. (them)

You will serve your customer better if you truly understand their fears and values and give good info freely from a true desire to help.

People with the same core values and desires are attracted to one another.

Seth Godin is saying the same thing in Tribes about leadership.

Perhaps Frank Kern is not the best person to deliver this talk and the material is not original but it is right on.

I happen to like Frank but I have never bought any of his stuff. I have learned plenty from the free info that is shared in many of these "launches"
though.

Jeff Walker has many examples of successful launches in other niches and on a smaller scale by both men and women.

As for the gender thing. Perhaps guys tend to compete more and try to one up each other more so than women but I know some women who are pretty competitive too.

I also think that the internet pretty well levels the playing field for everyone so really don't like getting into the gender discussion.

If you don't believe it you should become familiar with young Ladan Lashkari (http://www.ladanlashkari.com/).

She grew up in Iran and started out posting in forums including this one. Her grandmother believed in her enough to give her the money to order Cory Rudl's course. Her story is very inspiring and eliminates most excuses for women with fewer challenges to overcome.

Really liked the example shared by Dr Mani of blog post by Terry Dean.
http://www.terrydean.org/growth-maven-or-lifestyle-guru/
(I think we are missing the point if we come away from listening to Franks "Core Influence" talk discussing a gender thing or guru launches. I've just listened to the second half and took away some good points. Namely, understanding your own core values. It's not about the things it's about how the things make you feel once you get them. What would be your perfect day? Who is your perfect client or customer? Lots of folks work towards a false happiness they imagine they'll have when _____. Our Lynny, (as always) is my favorite example of someone who comes very close to living happy. I thought of her as I watched the video and I'm guessing that she would not change much about her life if there were no limitations. She might do more, via outsourcing and get to do more of the things she has written in her little book. Lynn does what she enjoys and knows her "Bob" (market) because she is him and she genuinely wants to help him. (them) You will serve your customer better if you truly understand their fears and values and give good info freely from a true desire to help. People with the same core values and desires are attracted to one another. Seth Godin is saying the same thing in Tribes about leadership. Perhaps Frank Kern is not the best person to deliver this talk and the material is not original but it is right on. I happen to like Frank but I have never bought any of his stuff. I have learned plenty from the free info that is shared in many of these "launches" though. Jeff Walker has many examples of successful launches in other niches and on a smaller scale by both men and women. As for the gender thing. Perhaps guys tend to compete more and try to one up each other more so than women but I know some women who are pretty competitive too. I also think that the internet pretty well levels the playing field for everyone so really don't like getting into the gender discussion. If you don't believe it you should become familiar with young Ladan Lashkari. She grew up in Iran and started out posting in forums including this one. Her grandmother believed in her enough to give her the money to order Cory Rudl's course. Her story is very inspiring and eliminates most excuses for women with fewer challenges to overcome. Really liked the example shared by Dr Mani of blog post by Terry Dean. http://www.terrydean.org/growth-maven-or-lifestyle-guru/)

[Anita Shaw]

I'm so happy to find that I'm not the only one to want to just quietly make my living online! Although, for my fiction stuff, a bit of fame would be nice! But for the rest of it, not so much.

A while back, I joined what is now, I guess, the new Warrior forum. And saw that Lynn's name was listed there as once being a member in the original one. As far as I could see, she was about the only woman. If there were any others, I don't recall them. Of course, they were pretty much listing the people who had been or still were members and had made it big.

[AlexNewell]

Anita - my guess is that most of us just want to work hard at our online biz at home because we enjoy it. Terry Dean nailed it with his post

http://www.terrydean.org/growth-maven-or-lifestyle-guru/

I think the vast majority of us want the life style and the self determination.

[Anita Shaw]

Yes, he did! Thanks for the link!

[Mike Hays]

Jen, do you get the feeling that there will be a backlash of this guru competition when you were at the 30dc event? Or is the crowd really into it?

[Thom McCarroll]

Purchase Frank's products, probably not ...

But what fascinates me more is the process in which he "draws" you into the sales funnel for the next product. If you watch the big guys and the up and comers they seem to follow the same path.

What he doesn't show is the army of soldiers with huge list that he is funneling this process through. That is why when he is set to release every one of the super affiliates is dropping huge bonuses to get you to buy from them and Frank either gives them 100% or whatever %. I sometimes think Frank enjoys the process of putting this together than the whole money thing anymore.

Just get on Flisame's, Moffat, Reese, Walker etc lists and you will see it. Not like any other JV deals that all businesses should be doing.

Don't get me wrong, not saying the product is not 100% top notch, but it is the sales process we can learn from and to do a mini version therein for our own products.

Thom

p.s. I have been to LaJolla, Ca many times and it really is as beautiful as it looks.

[Engage]

Lots of folks work towards a false happiness they imagine they'll have when _____.

Great job! You just summed up the Internet marketing world, and our entire consumer culture society, in one clear and simple sentence.

Given how interested all of us are in happiness, it's kind of amazing how little time we actually spend studying the subject directly.

[MaryGallagher]

OK, OK, Tried to stay away, Got "drawn" in.... Moving away from the screen...

Now that I got some distraction from Taxes, I gotta get back to my 'from start to profit' project. I can actually use a tip or two Frank shared in the 'distraction' video, especially since it's in sync with our Elite Monthly Challenge. I think I'll have "Good Karma Giveaway" dreams tonight, hehe...

Thanks, Frank.

Best,
Mary

[Bridgett Raffenberg]

On the topic of men versus women in IM...
When I was at Frank Kern's Mass Control event last year, he told us that his target market was a 30-somthing male. He said sorry to the ladies but that was his market. I do think it's a very male dominated industry. Not that there aren't a LOT of great women doing business here (thank you to Lynn Terry :) ) but the testosterone does seem to dominate :)

[Engage]

Any gender based generalization is going to have problems, but still, that said.....


but the testosterone does seem to dominate :)

Which is good news for you ladies!

Generally speaking, we men are less suited to sales. Having us as your main competitors is a good position to be in. And 30 year old men, better yet!

Imagine the horror if you had to compete with a Net filled with Lynn Terry's! GASP!

The 30 something men (and probably old guys like me too) will see net sales primarily as a function of technology and clever schemes.

That is why people like Frank Kern will focus on this market, because this is the market most susceptible to buying all the so very many products that can be created about technology and clever schemes.

Net sales is really about relationships, the very thing we men have less talent for than you gals.

And here's the little secret the Net gurus won't tell you. You don't need to buy anything to build relationships.

A little bit of free technology, a sincere interest in the welfare of your readers, a love of language, and you're all set.