Social Media Posting Etiquette (& Strategy)

[MaryGallagher]

During our weekly SSWT Public Webinar, a question came to me that sparked some good discussion. Let's continue the discussion here.


I have a question about Social media, cross-platform posting. Do you often update multiple sites at one time, using ping, or yoono? What is the etiquette here? I've felt that at times I've "blasted" rather than join in the conversation sometimes, but I want to regularly stay in the stream and do it strategically, rather than with no purpose. What thoughts could we discuss?

Lynn, of course, had some great teaching points that are available in the audio of the webinar at the SSWT Elite Forum's Archives (for those who are members or soon will be when it opens back up...;))

There are a lot of autoposter programs and auto tweet applications. I also have a lot of applications crossing over from my twitter to facebook to myspace, to niche blogs, to personal blogs, to other programs I forgot I signed up for.


So how do you keep it all straight?

How do you decide which platforms to connect with based on what criteria?

With multiple accounts, how have you set up a new strategy?

How do you match your social media with your niche persona and marketplace?



So, tawk amongst yawselves here.... What do you do? What do you think?

Best,
Mary

www.twitter.com/marygallagher

[MaryGallagher]

Bumping this thread up, not sure I expressed the question well on Tuesday last week after the webinar...

Does anyone have any questions, thoughts, concerns about their social media patterns? I'm questioning mine, and thought others might be too.

I hope to encourage some discussion and feedback about it from you who are regularly engaging in social media posting, both personally and professionally.

How do you keep it all straight?

Looking forward to hear your views, what you have learned from your experience, or what mistakes you are afraid to make.

Thank you.

Best,
Mary

[TerriB]

Hi Mary,

Most posts start on my Blog (http://tastingtheinternet.com/social-media-blog) then it automatically goes to Twitter and branches from there.

I also use HootSuite (and absolutely LOVE it!!!) to post and schedule posts to go to my Fan Page, Personal Page, LinkedIn, and my Ping.fm account.

YouTube is posting to both Twitter and Facebook and many of my other social media sites are in my Ping account.

Of course, you have to be sure that your are not duplicating these posts so you need a map or layout of which domino is falling onto which domino. Otherwise, you will get 3-4 of the same posts/comments hanging out there. (Been there, done that and got a spanking for it!) :)

Anyway, once you design a plan of action for your social media integration, it's a breeze to post and then look like you are all over the web with just one click.

Here is a link to a post on Mashable http://mashable.com/2010/04/30/schedule-tweets/ for additional Twitter schedulers. But my favorite is still HootSuite!!

Terri

[Engage]

Two things, one on topic, one off.

First, readers might want to investigate this:

Charles Heflin
http://www.socialmediascience.com/

It's a membership site built around a piece of software called Synnd, whose purpose is to automate social media marketing. I was a member for awhile at the beginning (I was invited to write the software, but declined) and like Charles Heflin the owner, who is a nice guy.

The scheme and software grew too complicated for me, so I left the site before the software was really fully up to speed, thus I can't really give a good review, other than I like Charles, and he is definitely focused on social media marketing automation.

And now the off topic point...

I just spent 15 minutes searching his sites for a concise description of his service to share with you, and could find nothing but page after page of vague bubbly marketing buzz. Kinda annoying...

So, a suggestion for all our projects, get to the point in a hurry and tell readers (and reviewers) who you are and what you do.

Think, elevator speech.