1. To educate business owners, financial officers and marketers of the necessity and urgency to track their metrics
2. To give these individuals complete visibility into their businesses, such that they have the clarity and insight to plug leaks and fix problems
3. To save everyone an immeasurable amount of time and make us all more money
4. And on a cultural scale, to amplify the consumers’ voice and assist in expediting the current global transition from corporations dictating trends to individualism
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