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HI All,
I've missed you lately. Busy migrating my continuity program members to a membership site using Wish List Member. So far, I *love* it.
Anyhow, I was reading on an eBay forum a post from a self proclaimed SEO expert that she thinks putting keywords in caps ranks the title for an eBay auction better on Google. I've not once heard Lynn mention this. Thoughts?
JA
That's a really interesting question. I did a preliminary search, and most people seem to say it doesn't matter, but I didn't find a definitive source (like Google itself, or SEOmoz) who stated either yes or no.
From Jill Whalen...
source: http://www.searchengineguide.com/jil...title-tags.php
"Today's search engines are not case-sensitive; therefore I generally use initial caps in this tag because it looks the cleanest. I used to often use ALL CAPS in parts of my title tag because when the engines were case sensitive, it would give me a different variation of my phrase. However, ALL CAPS looks somewhat spammy in the SERPs, so I generally avoid this practice these days."
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It would be interesting to see if that person could back up their claim with definitive proof (ie results from a clean test).
Jill's article is from 2004 - I wonder if things have changed (again)?
I really don't think it matters.
As a test: I get the same exact results when I search for "click here" as when I search for "CLICK HERE" and "CLICK here".