Videos Instead of Sales Letters?

John Reese beat it with this 46 minute video sales page.

So the entire product is also video-based, with no transcripts?

Yeah, it's 6 video modules, but no transcripts. The videos are detailed and have lots of helpful information -- he even includes scripts of promotional email messages and blog posts -- but it'd be nice to have transcripts with clickable links, because he mentions a lot of website resources. I just pause the video and open the site he's talking about by typing the link in a new browser window, so I guess it's not a big deal.

Of course, if he included extras like transcripts of the videos, a list of resources, and maybe a few PDF checklists, he'd probably be charging a lot more.

I also thought a Friday afternoon release was interesting.

Fridays are often paydays, and according to Michael, people are more likely to buy stuff when they've just been paid.

Well, if the entire course is video only, then maybe the video-only sales letter is somewhat of a 'qualifier' for the right type of buyer...

Bonnie --

You are a patient soul. I would have clicked away in a minute or less. I don't like the hypy sales pages, but at least I can read and make a quick decision.

Denise

Quote:

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Originally Posted by deniseoberry

Bonnie --

You are a patient soul. I would have clicked away in a minute or less.

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Yep, me too. But like I said earlier, some people will watch the entire video. Apparently, those are the people they're counting on.

David Jackson

But wouldn't you miss some people by just doing video? People learn in different ways. Some learn better from Video, some audio and some text and some all three. I learn by all three medias, it just depends on what it's for. Also, Lynn made a good point on a call that there are people who are wanting to get involved in IM that are either deaf or blind. Shouldn't we keep them in mind. Even if they are a small percentage of your audience, I am waiting for one of them to become the next big guru.

Glenn

I agree Glenn BUT if your entire product is video based, you might as well qualify your buyers as people who will actually enjoy your forumat and consume your content...