The Elephant in the Small Town
The author of this is anonymous but I think it sounds like a quote from
one of the greatest promoters ever....P.T. Barnum
“If you paint a sign that says, ‘The circus is coming to town Saturday,’ that’s advertising. If you put the sign on the back of an elephant and walk him through town, that's a promotion. If the elephant walks through the mayor’s flowerbed, that’s publicity. If you get the mayor to laugh about it, that’s public relations. And if you planned the whole thing, that’s marketing.”
I like the updated version I found, which includes, “If you make the elephant run through the mayor’s flower bed, that’s guerrilla marketing. If you run a contest and ask everyone to create their own videos about circus animals running amok, that’s user generated content. If they post their videos and forward them to their friends, that’s viral marketing.”
Have you updated your marketing programs? Are you still satisfied to just let the elephant walk through the flowerbed, or are you going after user-generated content? Still just painting signs, or are you doing something viral?
SOURCE