Digital Marketing

Hey what is everyones overveiw on digital marketing and direct marketing do you think it is effective?

Yes,I think it is effective.Because,Digital marketing is promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.

That fully depends on your strategy?

Without it nothing is effective. Your strategy needs to be in line with the content you want to promote.
Dont start spamming mindlessly to achive your goals, thats just wasted potential.

I'm a hardcore digital marketing evangelist. While most people brag about how SEO is dead, all I can think of is underutilized opportunities in countries that have rapidly growing online marketing potential like several countries in Asia.

Marketing online is the future.

I am new in Digital Marketing, can someone please help me to improve my knowledge in DM.
I want to know that what are the steps have to follow to generate leads and then convert it into sale?