What are some of the Best ways to Turn Visitors Into Subscribers

Hi - I read Lynn's post titled 'Take ONE Site From Start to Profit – Really??'
http://www.clicknewz.com/2399/one-site-start-to-profit/ yesterday and my wheels started churning.

I have a site that generates good traffic and is targeted to the parents/guardians of teenagers Parenting My Teen but after reading Lynn's post, I can see how I may be missing the opportunity to turn my visitors into subscribers.

I see now (after reading her post) that I’ve failed at converting my visitors into subscribers. Does anyone have tips on how to do that more effeciently? Should I be adding a [sign up for our newsletter] link in each post? I also try to link to an affiliate products or my own product on each page of my website and I thought that providing them with too many links was a bad thing. Perhaps I am wrong.

I have a newsletter associated with the website that goes out weekly to a tad over 1,000 subscribers and my website averages 950 views daily.

What are your best tips for turning visitors into subscribers?

Thanks in Advance

Aurelia

Hi Aurelia :)

The best way to convert visitors to subscribers is to offer an incentive. I am not currently doing that on ClickNewz so I'm missing out, but I do have one in progress that I am adding soon. Offer a checklist, a report, a coupon code - whatever is relevant to your market and of most interest to your visitors.

Thanks Lynn! I do offer a Free Raising Successful Teens Report with each new subscriber but I am wondering if I that offer is "catching the eye" of all visitors.

Aurelia

Quote:

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Originally Posted by Aurelia

I have a site that generates good traffic and is targeted to the parents/guardians of teenagers Parenting My Teen but after reading Lynn's post, I can see how I may be missing the opportunity to turn my visitors into subscribers.

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I would put a background color on your subscription area at the top left to draw the eye there - red or orange to match your site theme - and also reword the copy. Don't start out with "subscribe to my list". That's defining your product (list) instead of the benefit (why should I?). Nobody wants to subscribe to a list, but they might want to download a free report to help them raise their teen better.

Quote:

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Originally Posted by Lynn Terry

I would put a background color on your subscription area at the top left to draw the eye there - red or orange to match your site theme - and also reword the copy. Don't start out with "subscribe to my list". That's defining your product (list) instead of the benefit (why should I?). Nobody wants to subscribe to a list, but they might want to download a free report to help them raise their teen better.

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Ahhhh - Thanks for the suggestions (I ran with them both)! This forum and your content has been, and continutes to be, so helpful ;)

Hi, Aurelia:

I once had a vegetarian blog (sold it, last year) and when I wanted to up my subscriber count, what I did was add the infamous pop-up box from Aweber that shows up within seconds of landing on a site. This one simple tactic sent my subscriber count through the roof - I was getting daily subs from the pop-up.

It's easy to set up and there's several options which you can configure as far as when you want it show up to a visitor, how many times to display, and so on.

I think Aweber calls it the Lightbox. Can't remember. But I would recommend it for a quick subcriber increase plan.

Yes, the Lightbox (popup opt-in box) is making a comeback. The Lightbox has a "love/hate" relationship with a lot of marketers and visitors, though. But, with that being said, I have read quite a few reports that fall right in line with chickblogger's statement that they can shoot your subscriber opt-ins through the roof!

If you decide to try out the Lightbox, I would suggest you set up a split-test in Aweber to track your results to see for yourself which opt-in form produces the most subscribers within the shortest period of time.

hi...

Here is an idea to piggy back off lynn's ideas....offer a free report, a ebook but offer them something they want......something that addresses a problem and a solution ...need ideas ............ask them ?

Shoot off a survey to your list and ask them................... ask them what is their 1 most pressing question then offer that as a free report to all those that participate in the survey........:)

Happy fishing.......;>)