Originally Posted by
Lynn Terry
You want to focus more on building a readership, and building long-term assets, than on "increasing traffic" alone. As you've seen already, traffic can spike and disappear just as quick. A loyal reader base includes email subscribers and social media followers, which you build on consistently.
Obviously you do have to REACH your market first, for them to find your content and enjoy it enough to become a regular reader. ;-)
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When I first land on your website, I have ZERO idea what it's about or why I should try to stick around and find out. The title tag in the browser bar is "the dumbbelle -" and there is no Title and Tagline in the header to give a clue what the site is about either. So that's step one! Make sure a new visitor knows what to expect at your site, and give them a compelling reason to check things out.
You'll find advertisements in the sidebar won't convert as well as in-content ads. You can remove those, and put Adsense inside your actual posts instead - only in the posts where you aren't promoting a specific product, that is.
Are you optimizing your posts for specific (long tail) keyword phrases? You mentioned Yoast. I don't use an SEO Plugin myself, but simply optimize my content for very specific phrases (micro topics) my market is searching for.
Also, how active are you on your social media channels, and which platforms are you using?
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