I like the green as the titles and bold points in the center area. I'm not sure about it in the sidebar for the categories though. It doesn't stand out quite as much on the greyish background parts.
It is hard to tell you the code to be looking for in the stylesheet without knowing what template you are using. Is this a Wordpress site? It looks a little like an OScommerce template.
As for the pink, I find it a little hard on the eyes with the color of the background of the site. Just the way they play together is a little off-setting to me. I do like your site idea, excellent products and layout form.
Just a few tweaks would do it as mentioned by Adriana. As for the price of re-design, unless you had a whole list of things to change or a complete redesign of the site, that is way too much.
I would say somethng like $75. Or find someone on here willing to trade services with you or give them something worth that price they could use from your store.
Just a thought.
Last edited by kdbbiz; September 10th, 2009 at 09:07 PM.
- your category pages are centered, which makes it hard to read.
- your titles for many of the pages are in all lower case letters, agian, making it hard to get noticed
- your titles are also not very descriptive. For example, you have several pages with the title tag "kids chair"
Do you have an account with Google webmaster tools? If not, get one now, and add your site: it will tell you a lot about your site, and it will show you want mistakes/errors you need to fix
Also, do you have a sitemap? If not, again, get one now.
BTW, I like the buy buttons colored yellow instead of your previous color: much easier to read.
Hmm... everything sure looks fine to me. Well, maybe I don't really have experience when it comes to e-commerce site and to know what to look for when it comes to conversion.
But I like Retta's idea on the $7 report. Yeah, do that. And get them on a mailing list. Not only you separate the buyers from the browsers, you also get to survey them, ask question and also send more "persuading" info that might lead to sales.
But if we are talking about conversion here, why don't you take a look at and study your web statistic log. That'll tell you where you visitors came from, what they were looking for, where they landed, etc.
Know this, you'll also know which part/page of your website to focus on.
Looking from the stats and checking your search engine rankings, you can also know existing rankings that you can give a boost on. For example, maybe you found out that you rank on the second page for "pink kids rocking chair" (just an example), what you can do is ramp up your link building so that it'll get on the first page.
Let me tell you my own story. One of my site, I rank really well for keyword "productA tutorial". And in a month, I would see one sale coming from there. But I am also listed for "productA review", but it's on the third page. Now, I know that page converts. And it will convert a lot better if I can get better rankings for "productA review". So I did some social bookmarking and now it's start to move up. I am pretty sure I can get an better amount of sales when it gets on the first page.
By the way, here's something that's bothering me though...
From SEO aspect of things, I think there are things that you can do to improve the site. One thing is the Title for your pages. Just having "keyword" in your title is not really good, because though you may get rankings, it's not really inviting clicks.
And I also see that you have same title for the category page and for the individual product pages. These two should be different to avoid making the search engines see them as the same page. If the search engines see them as the same page, this will affect your listing. The search engine may not list one of them, worse if ALL of your product pages have the same title as your category page.
Another thing, about getting the clicks from the search engines, I think your title should be more than just the product name. So it should at least be something like:
Upholstered Kids Chair - Best Deal at Kids Chair World
Here's my final conclusion for your site. Rather than spending on design (which is already looking good), spend more time on SEO and offsite optimization. Lynn's great at this because I remember last time when she was building niche e-commerce site like the dart store, etc...
And then, not only optimize for the site generally, work on optimizing individual pages, or at least the category pages. If you can rank for those keywords, I am sure you'll get more sales because long-tail, descriptive keywords tends to be used by buyers. But you need to rank for multiple keywords.
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