C.J.,
Start with a compelling headline, and build your copy around that. Your headline should lead directly into your opening paragraph. You can build your copy from there. You're probably going to get a lot of different advice from a lot of people. It's probably going to confuse you.
As not to unnecessarily confuse you any further, I've included a link to a very basic article by Randy Hall titled
"Writing Your Own Sales Letter":
http://bucarotechelp.com/market/wrcopy/91091903.asp
I hope it helps. Best of luck to you!
David Jackson
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