SEO Web Ranking become OUTDATED soon?

**John_Vianny** · June 1st, 2016

I recently came across this interesting article:

https://moz.com/blog/intelligent-per...place-websites

"As more and more people search via personal assistants, and with personal assistants
trying to deliver answers directly in their interface, we'll see an increasing number of searches that COMPLETELY BYPASS web search rankings.

If you've been on the fence about building an app, you should re-evaluate that decision, with a focus on apps being the way they can integrate into Intelligent Personal Assistants. "

What do you think?

IMHO in 5 years from now, most of the websites will become only databases of products, and all the searches and process of buying will be only between Apps.

That's the core of the problem: will seo rankin on google become useless?

So, how to rank in google's apps in this new scenario and become the ONLY ONE result that PIA will display to the user?

**MikeF421** · June 10th, 2016

Originally Posted by John_Vianny

I recently came across this interesting article:

https://moz.com/blog/intelligent-per...place-websites

"As more and more people search via personal assistants, and with personal assistants
trying to deliver answers directly in their interface, we'll see an increasing number of searches that COMPLETELY BYPASS web search rankings.

If you've been on the fence about building an app, you should re-evaluate that decision, with a focus on apps being the way they can integrate into Intelligent Personal Assistants. "

What do you think?

IMHO in 5 years from now, most of the websites will become only databases of products, and all the searches and process of buying will be only between Apps.

That's the core of the problem: will seo rankin on google become useless?

So, how to rank in google's apps in this new scenario and become the ONLY ONE result that PIA will display to the user?

I disagree with a lot of the premise of this article. I think it depends on the market we are talking about. In five years, people will still be using Google to find a doctor, dentist, accountant, etc.

On the other hand, there might be more and more people who do searches in apps for specific products. For example, I am an Amazon Prime member and buy a lot from there. I was looking for lava rocks for my new fire pit. I went straight to the Amazon app instead of looking through Google.

At the same time, if I want to know how tall the Washington Monument is, I'm not going to use an app.

I think in the eCommerce arena, apps may start to eat into the search volume. For information or specific business services, people are still going to use Google.