Virtually anything can become an info product

[KathleenGageSpeaker]

So perhaps I'll stop looking at this as selling info products, and move towards creating some to give away for free. As time goes on, perhaps I'll get more comfortable and confident with actually selling some.

One of my mentors from many, many years ago (oops, I just reminded myself of my age ) said, "To not make your information available if it can change someone's life, even in the slightest, is doing your market a disservice."

Wow! That shifted a lot for me. I still keep in touch with that mentor.

[jkgourmet]

What a wonderful thought - thank you for passing it on.

[Lynn Terry]

Jeanette,

They will trust you as a source for the information because you will weave your story and your credibility into the sales copy in such a way that they feel an emotional connection with you. While this is sometimes taught as a "marketing tactic" there is much truth to the method.

Excellent topic & thread, Kathleen!

I agree 100%. I recently hired my 2 children into my business, which prompted a guest blog post on the topic and an upcoming report. It is the personal experience with solutions we have that others seek.

[ScottTousignant]

The death of my grandmother and watching how great my parents are with my kids sparked the creation of an ebook that I wrote called "Positive Grandparenting." It was from my perspective as a grandchild and a father watching his parents form a bond with his kids.

Great book, I even put together a sales page and got it up on Clickbank. That was over 3 years ago and I never drove any traffic to it because I was more passionate about my fitness niche.

So you are so right... there are many moments in life that ignite the idea of an info product and it's up to you to roll with it.

[KathleenGageSpeaker]

Great book, I even put together a sales page and got it up on Clickbank. That was over 3 years ago and I never drove any traffic to it because I was more passionate about my fitness niche.

Maybe the grandparent book is meant as a giveaway. Sometimes we simply have to follow our gut and go from there.

I, for one, am so glad you are doing the fitness. After I get this darned cast off my ankle I plan to implement your information to the max.

After all, I do plan to get back in marathon training at some point.