Is there any difference between keyword research for a niche/affiliate type site vs. keyword research for a local service company?
Any thoughts on the best way to find keywords for this?
Is there any difference between keyword research for a niche/affiliate type site vs. keyword research for a local service company?
Any thoughts on the best way to find keywords for this?
Good question, Pam.
The first priority is to get listed in Google Local.
http://www.google.com/local/add
As for keywords, you want to choose Primary Keyword Phrases that relate to the products & services offered - and then also include your local terms as well. That will include city, state, town, community - any names or keywords that local customers might use to pull up their location on Google.
Just as an example, here are some local search terms:
104 atlanta plumbers
103 atlanta georgia plumbers
102 plumber in sacramento california
If you cannot find your location in any keyword phrases, just combine the location term with the keyword phrase. Local search is becoming more and more popular every year, especially with the rise in mobile device use & 3G service. People are using their iphones and blackberries to find local businesses while they are out and about - and your business needs to be "on the map"!
Lynn Terry
Site Admin
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Thanks Lynn. I will definitely put this into action.
The offline market is huge! I have been working with small businesses helping them get into Social Marketing. Lynn is 100% correct that http://www.google.com/local/add is a great place to start that many, many small businesses miss.
Make sure to include keywords in your description there and use locations as keywords. I changed a few descriptions in the Google local search for some clients and it made a huge difference.
BTW--keywords in your Twitter Bio are important too! Make sure you the location you want to be found in and you keywords somewhere (creatively) in your bio and they can show up on page one of Google! Make sure you have a link back to your site there so people can connect with you too!
Tina Williams
TwitterTina.com
Best Reflections Marketing
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