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Thread: Videos Instead of Sales Letters?

  1. #21

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    I know I'm a voice in the wilderness, but you'd definitely miss me as a customer, if a product (and especially its sales letter) was all video based. I'm on dial up - no choice, my geographic area - and videos are the bane of my existence.

    My writing schedule is so busy, I have to really squeeze time in for me. Waiting for a video to download... and download... just doesn't cut it. I'm off to something I can access more easily.

    Video screw up audio "classes" too. The presenter starts showing a slide show or visiting websites - and my connection's overloaded, crashed, gone.

    I love people who provide transcripts or other text-based alternatives.

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    This is a tad off topic, but another problem I have is when marketers call audio recordings "videos" just because a video-like image is shown while the audio plays (John Carlton recently did this -- provided a free series of interviews, which were great, but called them "videos" when they clearly weren't.) I think they're doing this because videos are "THE big thing" right now.

    As Kayla hinted at, it's hard to stay focused on an audio (or video without compelling visuals) while sitting at your computer. You're too tempted to do other things, like check your email while listening. (Or napping, as in Kayla's case ) But if you're reading email or doing anything else that requires cognitive thinking, you can't really listen to the audio at the same time.

    I'm enrolled right now in a Jimmy D. Brown workshop, and he provides audios AND transcripts (and checklists and other extras). I listen to the audio during my (long) commute (cuz I can drive without thinking and listen at the same time). Then I read the PDF and take notes by longhand (rather than typing). That seems to work best for me when my goal is to seriously "get" and remember what I'm learning.

  3. #23
    Join Date
    Jul 2009
    Location
    Queensland Australia
    Posts
    36

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    @ Bonnie I agree totally video as feature or option can be a powerful tool especially if you want to demonstrate a product or connect with a personal image.

    Sales copy will always be a skill to work on even if it is enough content to convince the visitor to click on the video. The 30 min presentation was over the top and which I listened to while clicking through other mail so the video was not a selling point at all.

    I will be interested to hear back from you what you think of the program, I wrote to him asking for more detail and had no reply so I will not even consider the product.

  4. #24
    Join Date
    Jul 2009
    Location
    Queensland Australia
    Posts
    36

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    @ doothe great it would have been better to see a video from the device, seems more a toy then any thing serious. Are you just a reseller of your sites products or are you the actual importer from china

  5. #25
    Join Date
    Sep 2009
    Location
    Dallas/Ft. Worth, TX
    Posts
    81

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    Today Reese decided to add a more traditional sales page (much abbreviated version though), along with the video: http://www.moneymindset.com/

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    watzzupsport, it may be a while before I actually put the program into action and have any results to report, because I'm in the middle of a different project right now. I do plan to get more into affiliate marketing early next year, though; that's why I bought it.

    I do like what he's teaching. Some of it's not "new" to me, some of it is... but the best thing is how he ties several elements together. I think my favorite part are the modules that show how to promote affiliate products without a list. I do have a list, but only in one non-IM niche... so that was particularly interesting to me.

    There's quite a discussion about it going on at the Warrior Forum (the product reviews area).

    My personal preference is video plus sales letter; that seems to be the way most marketers are going now.

    One of these days I've gotta add a video to my own sales letter. So much to do, so little time...

  7. #27
    Join Date
    Jul 2009
    Location
    Queensland Australia
    Posts
    36

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    @ Bonnie

    Are you doing what your sig link takes me to, are you promoting that program as an affiliate.
    There does seem to be a good market in selling web properties it would be good to hear from somebody who is being successful with it.

    @ Randy

    Interesting to see what Reese has done with the product now, hard to know what is marketing and what is spin.

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    @ watzzupsport -- Yes, I'm doing it; Yes, I'm an affiliate for it. Too soon to judge whether or not I'll be successful with it, but it seems like a good biz model to me.

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