Videos Instead of Sales Letters?

[Randy Cantrell]

John Reese beat it with this 46 minute video sales page.

[Lynn Terry]

So the entire product is also video-based, with no transcripts?

[Bonnie]

Yeah, it's 6 video modules, but no transcripts. The videos are detailed and have lots of helpful information -- he even includes scripts of promotional email messages and blog posts -- but it'd be nice to have transcripts with clickable links, because he mentions a lot of website resources. I just pause the video and open the site he's talking about by typing the link in a new browser window, so I guess it's not a big deal.

Of course, if he included extras like transcripts of the videos, a list of resources, and maybe a few PDF checklists, he'd probably be charging a lot more.

[Randy Cantrell]

I also thought a Friday afternoon release was interesting.

[Bonnie]

Fridays are often paydays, and according to Michael, people are more likely to buy stuff when they've just been paid.

[Lynn Terry]

Well, if the entire course is video only, then maybe the video-only sales letter is somewhat of a 'qualifier' for the right type of buyer...

[deniseoberry]

Bonnie --

You are a patient soul. I would have clicked away in a minute or less. I don't like the hypy sales pages, but at least I can read and make a quick decision.

Denise

[David Jackson]

Bonnie --

You are a patient soul. I would have clicked away in a minute or less.

Yep, me too. But like I said earlier, some people will watch the entire video. Apparently, those are the people they're counting on.

David Jackson

[glennsewell]

But wouldn't you miss some people by just doing video? People learn in different ways. Some learn better from Video, some audio and some text and some all three. I learn by all three medias, it just depends on what it's for. Also, Lynn made a good point on a call that there are people who are wanting to get involved in IM that are either deaf or blind. Shouldn't we keep them in mind. Even if they are a small percentage of your audience, I am waiting for one of them to become the next big guru.

Glenn

[Lynn Terry]

I agree Glenn BUT if your entire product is video based, you might as well qualify your buyers as people who will actually enjoy your forumat and consume your content...