Rich Schefren launched GPS, which focused on professor Eliyahu Goldratt's work on the theory of constraints.

Tony Robbins, who has really always been in the self-help segment of psychology, enters the IM space with a series of interview products.

Now, John Reese has decided to launch Money Mindset - a 4-week course on having the right mindset so you can achieve success.

Will more IM gurus migrate more into the self-help genre? It's certainly a MUCH bigger space with tremendous profit potential. After all, there is a SELF-HELP section in every bookstore, but I've not yet seen a section called INTERNET MARKETING.

Your thoughts?