Why Have Some Internet Marketers Gone Into Psychology?
Rich Schefren launched GPS, which focused on professor Eliyahu Goldratt's work on the theory of constraints.
Tony Robbins, who has really always been in the self-help segment of psychology, enters the IM space with a series of interview products.
Now, John Reese has decided to launch Money Mindset - a 4-week course on having the right mindset so you can achieve success.
Will more IM gurus migrate more into the self-help genre? It's certainly a MUCH bigger space with tremendous profit potential. After all, there is a SELF-HELP section in every bookstore, but I've not yet seen a section called INTERNET MARKETING.
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