I wanted to share an example of what I was referring to earlier, regarding the type of site where a face is not necessarily associated yet it's still very professional and feels trustworthy (I would shop here without hesitation):
For my sites I sometimes use a pen name and no picture or I just use my first name and different types of pictures, some obscure some not. Here's an example of one of my niche sites that has a pic and my first name. http://www.screenprintingguy.com
>> In other words, the product dictates some of the value
>> of having a photo or not having one.
It is definitely true that the (type of) product has something to do with it. Parameters such as if it is cheap or not, if it is a well-known (branded) product or not, whether the photographs of the product on the website are nice or not, whether it is a simple product (a statue or a cup or a scarf) or a more complex product (a car, a 50 inch telescope, or a professional treadmill), whether it is a a software product or not, whether it is a service product or not, whether it is an educational product or not, etc.
>> I wanted to share an example of what I was referring to earlier,
>> regarding the type of site where a face is not necessarily associated
>> yet it's still very professional and feels trustworthy (I would shop
>> here without hesitation):
>> http://www.beau-coup.com/
>> For my sites I sometimes use a pen name and no picture
>> or I just use my first name and different types of pictures,
>> some obscure some not. Here's an example of one of my niche
>> sites that has a pic and my first name.
>> http://www.screenprintingguy.com
Thanks for your comments and example. It's great to see different examples!
I have this same question, especially as it relates to Article Marketing. If I am writing 15 articles on knee pain I don't want to use the same name as I do when I'm writing on IM. It seems to take away from the 'expert' status on the subject; however, I see that many of the Article Submission sites clearly state in the TOS that you can only have one account. True, I can use pen names but they are still versions of MY name and very easy to identify with my Author account.
I really don't see why it matters if you use the same name for everything.
I doubt that any prospective customer is going to care. If you are giving them what they want then they don't really care who you are or what name you are using.
I would think it would be just the opposite problem. If a customer finds out that you are using different names all over the net, how can they trust you. A lie is a lie no matter what form it takes.
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