All Traffic is Not Created Equal

[David Jackson]

David - thanks for taking the time to write this. It's really good advice.

I have a range of different sites, and each one has its strong points and it's weak points. I've always (until now) thought the problem with the non-converting sites was my adcopy. Perhaps it is the traffic. Most likely it is a combination of the two.

My pleasure, thank you! Jen, if you don't mind me asking, how are you generating traffic to your sites? Let's see if we can figure out what the problem is.

David Jackson

[David Jackson]

I've always (until now) thought the problem with the non-converting sites was my adcopy. Perhaps it is the traffic. Most likely it is a combination of the two.

Jen, or anyone else reading this - when tweaking your website, only tweak one item at a time. Why? Because if you tweak multiple items at the same time and see an improvement, you won't know for certain which tweak caused the improvement.

David Jackson