Pay per Click

[Gary Ogden]

I am going to give Googles PPC a go. As a first timer does anyone know where you can get some info on using Googles PPC system as a quick crash course?
Gary U.K.

[AffiliateMax]

Hi Gary,

Free info or paid info? I can recommend Perry Marshall's ebook ($49) but he has some free info too in his '5 day' email course: http://www.perrymarshall.com/

Howie's dummies guide is good too (paperback book). The new one just recently came out and is about a tenner at amazon UK: http://www.amazon.co.uk/Google-AdWor...470455772/1567

Also check out the people on my twitter ppc list:
http://twitter.com/ukaffiliate/ppc/members

In particular:

http://www.ppchero.com/ (lot's of good free info, might be a bit overwhelming at first though!)
http://askhowie.com/ (Howie's site)

If you prefer listening to reading then Glenn Livingston has a bunch of free MP3's of his interviews with Perry Marshall: http://www.payperclicksearchmarketin...p3-interviews/

Finally, don't forget all the good free info in Googles Learning Centre:
http://www.google.co.uk/adwords/learningcenter/


Hope that helps!

[Gary Ogden]

Thanks for all the info!
Just started my very first Google Ads Campaign! I will report back if anything exciting happens!
Gary

[Gary Ogden]

Well today my first Google Ada campaign is up and running. No sales but some clicks coming through. Got 2 ads running in one campain, Guitar Lessons and a Weight Loss site.
The weight loss advert gor turned down for excessive capitalisation (not)! Anyway it has been resubmitted.
Still trying to figure out what I am actually spending, its not easy navigating those google ads pages.
Will keep trying for that first sale. Maybe I need to start a site/blogg myself?
Gary

[Gary Ogden]

Well my 4 Google Ads campaigns are still up and running, still working out how it all works! Got a book Goog Ads for dummies on its way from Amazon. I am certainly getting the traffic now, just not any buyers! So its time to look at what people maybe wanting to buy with Christmas coming up, (affiliate wise I mean not decorations)! any ideas!

[AlexNewell]

Well done for starting your PPC campaigns Gary. It's an exciting way to drive traffic and quite nasty if you get it wrong.

The interface is complex but the crucial parts are your daily spending limit and your click through rate, CTR.

If your CTR goes below 1% I'd advise pausing the campaign and alter the ads.

Remember the shopper wants a good experience. The ad, landing page / sales page should be a good market to message match so that when the shopper lands on the sales page they think "That's just what I was looking for" - so hype is not needed just good keyword research.

The reading list you have looks good - if you want a video based course take a look at commission blueprint

Best of Luck!

:-)

Alex

[AffiliateMax]

Hi Gary, thanks for the update. Sounds like you are direct linking to clickbank products?? - That's a very tough way to earn, especially in those competitive markets! Would definately recommend having your own site /landing page as you have more control and can keep tweaking and testing to maximise your conversions. You also then have more control over your quality score as you can design the page to keep Google happy.

As for christmas - the keyword possibilities are endless. Take a look at ebay pulse and amazon and see what products are selling. Also look at smaller more 'niche' shops online - most shopping sites with affiliate programs will tell you what products are selling well at the moment or what they expect to sell well over the next few weeks. Watch TV ads and read newspapers to see what is being advertised. Check out which toys are 'hot' this year: http://news.bbc.co.uk/1/hi/business/8328921.stm

But do keep a close eye on your spend or set a daily budget if you like - it's very easy for ppc costs to spiral out of control if you are not careful (speaking from experience here - a while ago I 'forgot' to monitor a couple of campaigns as closely as I should have and ended up 'donating' a few thousand pounds to Google - oops!)

-

[Gary Ogden]

Hi,
Yes trying google ads/clickbank an anyone suggest anything else i could get started with having looked at almost eveything else!

[AlexNewell]

Gary, if you want to try free traffic as in Xmas shopping traffic you might want to look at http://www.infoproductkiller.com/

I cannot vouch for this because I have not purchased it yet! But it is about selling real goods rather than eBooks and there's tons of super affiliates out there selling real goods and making a fortune and loads of mini affiliates (failing affiliates is what I mean) making very little money trying to sell info products.

Hmm!

Make of that what you will!

Good luck!

[Gary Ogden]

Alex,
Many thanks for the info. I feel I little better today about getting back into Affiliate Marketing (AM) after realising Click Bank is not the only source to find AM products to sell. I will be looking around for other products today along with other people AM products like Lynn's and other Marketers. Question does Lynn have any affiliate products to sell?! I need to check.
I am charged up today after part reading my way through Google Ads for Dummies, I only started my campain a couple of days back but I have learnt a hell of a lot from this book.
More to report as it happens!
Gary