Backlink Question

[bornstein75]

Hi Guys,

Lynn mentions in one of her posts that if you want to rank for your main keyword phrase which is obviously the index page of your site then it's best to use at least 3 different variations of the keyword when building backlinks so it doesn;t look spammy.

So if my main keyword phrase was "Dog Training" and that was my URL, meta tags, title of the main post, keywords within the main post etc....I would use the phrase "Dog Training" as the anchor text link when creating backlinks, but also I should then have a few others so it's not spammy...like "Dog training lessons", "dog training course"....etc

So my question is should the other keywords also be embedded in that main post. So if the index page of my site is optimiaed for the keyword" Dog training" should I then also place "Dog training lessons", "dog training course" into the main post as well, or doesn't it matter?

Also should these additional keyword phrases be actual phrases people search for and have a decent amount of traffic associated to them, or doesn't that matter either.....is it just important to have a variation of my main keyword phrase so it doesn't look spammy to Google?

Any advice would be appreaciated.

thanks.

[angienewton]

Yes you should vary the keyword phrases. I try to use secondary keyword phrases on each page as well as a main long tail keyword phrase. And yes, the additional keyword phrases should most definitely be ones that people actually search for and you can find those by using the free Wordtracker keyword tool.

Hope this helps!

[Lynn Terry]

I try to use phrases that do get searches – that way I can get multiple top rankings for the same page. But ANY variation is good and keeps you from getting penalized for “over optimization”.

On Page factors don’t carry as much weight with Google, but I include them for good measure. I often use a longtail keyword phrase as my PKP (Primary Keyword Phrase – the phrase I most want to rank well for) and then variations of that phrase for other anchor text. Like “starting a free online business” and “free online business” and “online business” etc.