If my main keyword phrase that I am trying to rank for is lets say "Dog Training", and it's a blog, then my home page should be optimized around that keyword right?
She mentions that for a website, not a blog, these are the elements that should be optimized:
File Name
Title Tag
Text Header
Sub-Headings
Within Content
Within the Meta Description tag
Anchor Text of Incoming Links
My question is that if we have a blog, how do we optimize the home page with our main keyword phrase if we have blog posts that are constantly being updated? We can't constantly use our main keyword phrase in every post especially if the post is using a long tail keyword phrase.
This means we can really only have the following optimized on the home page:
File Name
Title Tag
Within the Meta Description tag
Anchor Text of Incoming Links
Unless we stick a post on the home page with our main keyword phrase.
If you are using a traditional blog set-up, with blog posts rotating on the main page, you simply use a custom Title Tag (with your Primary Keyword Phrase) and use the phrase as anchor text for incoming links to the main page.
That is what carries the most weight anyway.
If you use WordPress to create a more traditional site style, using Pages instead of Posts, you can optimize the main page a little more. That said, off-page optimization carries more weight in Google than on-page optimization. Off-page optimization being your Link Popularity & Link Reputation (inbound links).
Your main page of any site or blog is going to be the most general page of your site. The categories more specific. The actual posts/pages the most specific. Collectively your internal pages will get more traffic, and more targeted traffic, as that traffic is based on specific topic interest and/or longtail (more specific) keyword phrases.
Each post can be optimised and focussed around the keywords you choose. Mostly you'll go for long tail keywords but you can post on anything with a blog - that is part of the freedom and attraction of blogging. And you can then promote any page or post by building links to it.
An SEO plugin such as All In One SEO or Headspace helps with this
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