Thank god for lazy marketers. They don't want to work for success, they want instant gratification. For example, instead of concentrating on building a website that has the kind of high-quality content that other high-quality websites will want to link to, and that will attract plenty of visitors, lazy marketers try to "game" the system. They use blackhat SEO techniques that will eventually get their websites either penalized or banned by Google.
So you really don't have to worry about them in the long-term. They'll be long gone.
Lazy marketers participate in useless traffic exchange programs and linkfarms. They pay people to comment on their blogs. They will do anything, and everything except put in the necessary effort that's required to produce quality content that other websites will want to link to naturally.
Lazy marketers want to participate in article marketing, but instead of putting in the hard work that's required by constantly creating unique, new content, lazy marketers buy article spinning software to create different versions of the same crappy article.
There is one great thing about lazy marketers, however. You don't have to worry about them. They are not your competition. They're too lazy to compete, so eventually, they'll make themselves irrelevant.
David Jackson
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