Squeeze pages as a newbie IM strategy

[Jackie Lee]

I had a reader ask me today if she could just set up squeeze pages and drive traffic to them. Have people opt in and then just email them. (she doesn't have a site or a blog and doesn't have the "time" to spend on them)

Is this a strategy that you think will work for a newbie internet marketer?

Have you found it's easy to get people to opt in if they don't know you, and just land on an opt in page via a google search?

I'd love to hear what you think about this.

Jackie

[Ellen C Braun]

Hi Jackie,

I remember looking into this method to get people to my direct sales lead page a few years ago.

The issue is- how is she going to drive traffic?

SEO won't work much on a one-page squeeze page! SEO requires content, preferably updated regularly.

The only way this could easily work- IMHO- is if she were to advertise the squeeze page with paid advertising. She could even pay people per lead that they send her way.

Setting up a small site or blog doesn't have to be time consuming- it can be a real simple and quick process.

[Adriana]

With the right offer fora the squeeze page, and lots of money to send traffic, it "may" be possible.

But as we all know, you need to build a relationship with your readers: you can't just start blasting them with offer after offer, or you'll lose them fast.

And in order to build a relationship with her readers, she'll need to take time and come up with some pretty good content, so she might as well stat a blog.

[Jackie Lee]

ok thank you all. That's what I thought and what I told her but thought maybe my experience was clouding my judgment.

[annalaurabrown]

I second that. She needs a blog or a content site along with her squeeze pages in order for them to really be that effective.

[wade_watson]

I know a lot of article marketers use that approach, including some extremely prolific ones, so it must work. Some niches seem to be especially "opt-in friendly". The advantage would seem to be that you could do all your actual product pushing to a focused audience via email. The disadvantage is you have to constantly drive traffic to your squeeze page.