I had a reader ask me today if she could just set up squeeze pages and drive traffic to them. Have people opt in and then just email them. (she doesn't have a site or a blog and doesn't have the "time" to spend on them)
Is this a strategy that you think will work for a newbie internet marketer?
Have you found it's easy to get people to opt in if they don't know you, and just land on an opt in page via a google search?
I remember looking into this method to get people to my direct sales lead page a few years ago.
The issue is- how is she going to drive traffic?
SEO won't work much on a one-page squeeze page! SEO requires content, preferably updated regularly.
The only way this could easily work- IMHO- is if she were to advertise the squeeze page with paid advertising. She could even pay people per lead that they send her way.
Setting up a small site or blog doesn't have to be time consuming- it can be a real simple and quick process.
With the right offer fora the squeeze page, and lots of money to send traffic, it "may" be possible.
But as we all know, you need to build a relationship with your readers: you can't just start blasting them with offer after offer, or you'll lose them fast.
And in order to build a relationship with her readers, she'll need to take time and come up with some pretty good content, so she might as well stat a blog.
I know a lot of article marketers use that approach, including some extremely prolific ones, so it must work. Some niches seem to be especially "opt-in friendly". The advantage would seem to be that you could do all your actual product pushing to a focused audience via email. The disadvantage is you have to constantly drive traffic to your squeeze page.
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