The sad part of it all - and I'm referring to Internet Marketing in general - is the amount of misinformation and over-complication out there. And the number of people who get caught up in it all (because they dont know any better) and get totally derailed from any real goal of running a successful online business.
The hype is enticing. So enticing that it seems to override common sense and gut instinct.
Obviously those of us who are seasoned in this industry have a better feel for things, and will even invest in things we know are hype to study the process as much as the material.
Of course we're in the minority. There isn't much that I can do about it personally, outside of continue to make an effort to educate the market and share core principles that will help them make smart decisions. And continue I will.
My interest in this particular story follows the recent episode of the IMTW podcast - where this particular launch was discussed - and in hopes of getting some reviews/feedback on the actual product sold during that launch...
I know Paul Colligan (one of my co-hosts) made the purchase, and I'll see him later this week at the SNL8 event - so I look forward to hearing his thoughts on it.
Last edited by Lynn Terry; August 3rd, 2009 at 11:57 AM.
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