Hi,

I have always been baffled by this concept. I know that creating fresh content on my new blog will help to get it indexed and hopefully rank for my keyword phrases.

But how do I change content on my ecommerce store and not LOSE the SERP rankings I have worked so hard for?

Should I create different versions of the home page content and wait for it to be cached by Google? What if the new version of the home page fails and I lose my rankings?

I'm confused about this concept. Any SEO help is welcomed.

Thanks!
Lisa