Hi,
I have always been baffled by this concept. I know that creating fresh content on my new blog will help to get it indexed and hopefully rank for my keyword phrases.
But how do I change content on my ecommerce store and not LOSE the SERP rankings I have worked so hard for?
Should I create different versions of the home page content and wait for it to be cached by Google? What if the new version of the home page fails and I lose my rankings?
I'm confused about this concept. Any SEO help is welcomed.
Thanks!
Lisa
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