Affiliate programs and Gravity

[swimmom]

Hey Guys,

Question regarding Affiliate programs...We have changed our strategy/niche and are getting ready to have our site built...with that, How do you find the right affiliate program for this niche that will can make money with?

We were always told to look at the Gravity, however we seem to be running into some challenges...How do you guys decide what program is best for your niche where u can monitize it?

Thanks so much
Evan and Staci

[BrittMalka]

I'm not sure I completely understand your question, so my answer might be out in the blue...

When I decide for a niche, I first decide on how much and how...

Do I want to make a site with several pages, maybe even hundreds, with different related affiliate products?

If so, then I choose a topic I like and am familiar with. I've made sites that way about computer programs, Internet related stuff, making money stuff, Law of Attraction stuff, etc.

Or I go for one single product, let's say an ebook. If this is the case, I'll probably also choose the product amongst those that I'm familiar with, because otherwise it will cause me trouble to write articles about it, make videos, etc. to drive traffic to the site.

I look at gravity at ClickBank, yes, but this number will also show you whether or not you have a lot of competitors.

Once I made a site with ten or so reviews in the weight loss business. (Real reviews, btw. I actually got the products, read them, and reviewed them.)

Funny thing was that it was my #2 choice that sold a lot. None of the others did. And this #2 was not the most popular on clickbank. So I guess I had fewer competitors, and that was why people found my review of the product.

By writing this, in fact I also tell you that when choosing a product, you should choose a product you like yourself, and which you would invest.

[MikeF421]

I think gravity is overrated.

A high gravity product could have a LOT of people already promoting it and be tougher to break into. A low gravity product could be newer or just something people haven't discovered yet.

When I'm looking for a product, I really focus on three things. First, what is the sales time frame. If I send a visitor who doesn't buy on day one (most won't) but comes back 10 days later and buys, am I getting credited for that sale? Anything that requires the person to buy on their first visit in order for me to get paid, I automatically rule out.

Second, I look at the sales page. It has to be something that will convert. I like if I see that the sales page has them sign up for a mailing list. That usually is a sign that the person promoting the product has some idea of what they are doing.

Third, I look for reviews from anyone who has used the product. Not reviews of other affiliate marketers. I look for reviews or comments of people just giving their honest opinion, no sales links. I don't want to be promoting anything that is garbage. Usually I'll buy the product and see what I think of it myself, but not always.

[swimmom]

I'm not sure I completely understand your question, so my answer might be out in the blue...

When I decide for a niche, I first decide on how much and how...

Do I want to make a site with several pages, maybe even hundreds, with different related affiliate products?

If so, then I choose a topic I like and am familiar with. I've made sites that way about computer programs, Internet related stuff, making money stuff, Law of Attraction stuff, etc.

Or I go for one single product, let's say an ebook. If this is the case, I'll probably also choose the product amongst those that I'm familiar with, because otherwise it will cause me trouble to write articles about it, make videos, etc. to drive traffic to the site.

I look at gravity at ClickBank, yes, but this number will also show you whether or not you have a lot of competitors.

Once I made a site with ten or so reviews in the weight loss business. (Real reviews, btw. I actually got the products, read them, and reviewed them.)

Funny thing was that it was my #2 choice that sold a lot. None of the others did. And this #2 was not the most popular on clickbank. So I guess I had fewer competitors, and that was why people found my review of the product.

By writing this, in fact I also tell you that when choosing a product, you should choose a product you like yourself, and which you would invest.

[B][/B]I look at gravity at ClickBank, yes, but this number will also show you whether or not you have a lot of competitors.

This is what I was asking...We arent sure how to read the numbers and understand how many competitors there are...We just always here about gravity...We know what we are going to do as far as a site...We just arent too familiar with affiliate marketing, and what all the numbers mean..

thank you for your response...

[BrittMalka]

Hello Evan and Staci

According to ClickBank, gravity is:

Gravity: Number of distinct affiliates who earned a commission by referring a paying customer to the vendor's products. This is a weighted sum and not an actual total. For each affiliate paid in the last 8 weeks we add an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.

If 1.0 is given to each affiliate who sold the same day, then 0.1 is given to each affiliate who sold 8 weeks ago.

So, in fact this would mean that a gravity of 30 could be none sold for eight weeks, and 15 sold the same day, if I understand ClickBanks explanation correctly.

It could also mean that 27-28 people sold it 8 weeks ago, and since then, none.

Or that a few people sell it daily, and it all ads up to 30 over 8 weeks.

You can only use that number as a rule of thumb to see, if the product sells at all, and you can compare with other products that are related to this.

If product A has a gravity of 270, and product B has a gravity of 30, a lot more people are selling product A.

This could be either because product A is better or easier to sell, or because they pay more, and thus more affiliates take interest in selling it. = More competetion.

[swimmom]

Ok I understand that ty for explaining..What about the Referred percentage does that number mean anything?

and how do u tell on some of the other affiliate sites like: commission junction, linkshare etc...do they use gravity as well?

[waynelapricon]

Affiliate programs are extremely popular due to their simplicity and effectiveness. The greatest benefit of affiliate marketing is that it is inexpensive and easy to use.