Nice headline huh?

I was watching the news while on my elipical machine working out and I saw an interesting piece on a man that used Google adsense to get himself his dream job.

Here is what he did.
He researched the companies he wanted to work for and found the individual that was responsible for hiring at the company he wanted to work for.

He then placed an adsense ad using the keyword of the person's name and a link to his resume.

Now when the person (or a friend in this case) googled his own name. The result was number one since there were no other ads targeting that keyword, and since there were no other ads the bid was only $0.15

Simple yet effective. Very clever.

Got me to thinking of ways I could use this technique to direct market to individuals cheaply. $.15 is cheaper than a postage stamp, so you could conceivably market to a direct mail list using this technique for cheaper than mailing out direct mail.

That is just one thought, I am sure you all will come up with some other clever usages. Please share if you do.