Christina, do you mean that the "technical side" of having your keywords in your backlinks confuses you?
Here is an example:
I will build a backlink to Angie's weight loss site. I assume Angie would not mind having a backlink with "weight loss journey" as a keyword phrase. :-)
In my site I could write something like this:
Code:
I go and check Angie's <a href="http://losingitandlovingit.com/">weight loss journey</a> at least two times a week!
I made the phrase "weight loss journey" a link to Angie's site. If this were a real thing, Angie would now have a backlink to her site with "weight loss journey" as keywords. I do not know if Angie targets that keyword, but at least it is relevant to her site.
In Wordpress you of course do not need the html code...
Another scatterbrain here :-)
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